in an unseasonably cold Montreal, I was having a hard time remembering anything about my previous visit to Canada's Formula One race in 2011.
My memory did, however, eventually recall Jenson Button's last-to-first win in a rain-soaked affair that had to be temporarily halted because the downpour was too intense for racing.
No rain this time around, as I attended the weekend festivities as a guest of Shell Canada in an effort to learn more about its decades-long partnership with Ferrari – known officially as the Shell Innovation Partnership with Scuderia Ferrari – one of Formula One's true glamour teams.
It's an arrangement that extends far beyond the usual big-money motorsports sponsorship that is primarily about branding and exposure as a means to sell more product.
While Shell's deal with Ferrari does deliver those benefits, they're ancillary next to the technical innovations derived from the long-running partnership, which dates back to 1929, more than 20 years before Formula One began in 1950.
The partnership has proven to be extraordinarily successful over the years,