Nutrabolics re­veals it’s of­fi­cial new prod­uct of the year an­nounce­ment for 2017.

Innovate Magazine - - Contents - By Dean Maier

The pos­si­bil­i­ties for en­hanc­ing one’s body and per­for­mance are as daunt­ing as they are in­fi­nite, so it isn’t of­ten that a prod­uct en­ters the scene and blows up the in­dus­try – yet this was the case with one of Nutrabolics’ new­est prod­ucts, Su­per­nova. With a chain re­ac­tion of pop­u­lar­ity both do­mes­ti­cally and in­ter­na­tion­ally, the pro­gres­sive and heavy-hit­ting pre-work­out re­cently re­ceived Pop­eye’s Sup­ple­ments prestigious in­dus­try des­ig­na­tion of New Prod­uct of the Year, af­firm­ing the im­pact it is mak­ing on both con­sumer per­for­mance and the in­dus­try as a whole.


With pixy dust­ing and amino spik­ing still the rule rather than the ex­cep­tion across the in­dus­try, prob­lems of supplement ef­fi­cacy and safety still run ram­pant, all to the

dis­ad­van­tage of the end-user. Ex­ag­ger­ated prop blends are es­pe­cially prob­lem­atic in in­gre­di­ent-heavy per­for­mance en­hancers and nootrop­ics like pre-work­outs. Nutrabolics’ in­tro­duc­tion of Su­per­nova rep­re­sents the tip of the spear in a dy­namic in­dus­try push to­wards of­fer­ing con­sumers qual­ity sup­ple­ments that work. Premier­ing as the very first new prod­uct launched un­der Nutrabolics’ 4th gen­er­a­tion prod­uct evo­lu­tion, Su­per­nova owned the new high-tech look of the brand with a name that truly rep­re­sented its ex­plo­sive ben­e­fits. Built on the foun­da­tions of for­mu­laic dis­clo­sure, Su­per­nova leads an all-new class of fully trans­par­ent pre-work­outs; fea­tur­ing 9 clin­i­cally-proven in­gre­di­ents in high-ef­fi­cacy dosages with zero pro­pri­etary blends. Be­tween the 6000 mg of stamina-en­hanc­ing citrulline malate, 1600 mg of patented CarnoSyn® Beta-Ala­nine, 600 mg of Den­dro­bium, exclusive 4X Energy Core Tech­nol­ogy, and other lead­ing ac­tive in­gre­di­ents, Su­per­nova was and still is a force to be reck­oned with.


In the months fol­low­ing its in­cep­tion and launch, Su­per­nova be­gan to demon­strate its true dis­rup­tive po­ten­tial. The pow­er­ful new pre blasted into the pre-work­out scene with a high-im­pact video launch and cov­er­age on sev­eral ma­jor in­dus­try dig­i­tal and print plat­forms. Within weeks of its July 2015 launch, pop­u­lar­ity for the supplement grew ex­po­nen­tially as it dom­i­nated re­tail shelves across Canada.

The pat­tern of pop­u­lar­ity might have been pre­dictable when com­pared with other prod­ucts of its kind and cat­e­gory – the ini­tial pre-hype wave drives a sales spike then things be­gin to level off and con­tinue at a mod­er­ate rate – but this was not the case. Rather, Su­per­nova’s mar­ket be­hav­ior was like that of self-driv­ing cat­a­lyst, with growth and de­mand build­ing ex­po­nen­tially from the in­no­va­tive edge the prod­uct brought to qual­ity-hun­gry con­sumers. The Ex­plo­sive Pre-Work­out Am­pli­fier car­ried this mo­men­tum into in­ter­na­tional mar­kets like the US and Australia, and has since gained in­ter­na­tional trac­tion as a lead­ing pre that ri­vals the of­fer­ings of other in­dus­try gi­ants. In­ven­tory was grabbed off of re­tailer shelves faster than it could be stocked and it was clear that the con­sumers had spo­ken – in­no­va­tion and trans­parency rule above all else.


Su­per­nova has be­come so in de­mand that at the 2016 Olympia, Nutrabolics had the hon­our of win­ning Pop­eye’s Sup­ple­ments prestigious 2017 New Prod­uct of the Year award for the pre-work­out. As Canada’s largest supplement re­tailer with over 125 lo­ca­tions, the award des­ig­na­tion rep­re­sents a true hon­our that Nutrabolics has happily ac­cepted as val­i­da­tion of the many years of re­search and months of de­sign, for­mu­la­tion, and pro­duc­tion be­hind the supplement.

“This prod­uct was our knock­out punch for the in­dus­try to fi­nally re­al­ize that in this gen­er­a­tion, con­sumers want bet­ter,” says Nutrabolics Co-CEO Jayson Wyner. “We al­ways knew we had some­thing spe­cial with Su­per­nova but we never dreamed it would be as suc­cess­ful as it has been. We wanted to cre­ate some­thing that re­ally hit hard but that also de­fied the in­dus­try norm in terms of all the com­pa­nies run­ning prop blends on their for­mu­las. Pre-work­outs are an es­pe­cially tough cat­e­gory for this so we wanted to make some­thing pow­er­ful for our loyal cus­tomers – an ex­pe­ri­ence that would give them a hard­core per­for­mance boost while ac­tu­ally show­ing them what and how much of each in­gre­di­ent was com­bin­ing to cre­ate the end re­sult.”

With the per­fect com­bi­na­tion of ex­plo­sive energy, nootropic fo­cus, skin-split­ting pumps, and limit-break­ing stamina, this highly bal­anced and per­for­mance-op­ti­mized pre-work­out has since helped gym rats and pro body­builders around the world am­plify their train­ing and re­sults, leave their com­pe­ti­tion lightyears be­hind. Co-Owner Rod­ney Dupont notes that Nutrabolics “is in­cred­i­bly grate­ful to all of its part­ners and cus­tomers who have been pri­mar­ily re­spon­si­ble for the run­away suc­cess of the prod­uct. We will con­tinue our man­date to pro­vide pre­mium and ef­fec­tive sup­ple­ments to the ded­i­cated and dis­cern­ing ath­letes who use them ev­ery day.”

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