FUEL FOR INNOVATION
Yesterday, I left my office at 7pm to meet my girlfriend for dinner. It wasn’t until 6am the next day that I caught up with some work emails. Going a whole evening without checking in – it felt like a mini vacation.
I know that being always on, constantly connected, working 24-7 is not a recipe for success – especially with my girlfriend. It is a recipe for stress, overload, and missed opportunities. And yet I can’t help it. I love our company, and I like to work hard. That isn’t the issue. But I’ve also seen, both in others and myself, that effort is not the same as impact.
Innovation is tough to cultivate when pressure is never-ending. Distractions undermine focus and creativity. Sometimes my most valuable days are the ones I devote to asking: what should we be doing?
Within Nutrabolics’ 7th floor office I love listening to our designers, formulators, and athletes working on exciting new product ideas. But sometimes the quiet is just as exciting. When the buzz dies down in the office, I smile at a thought: that silence? That’s the sound of people thinking.
This magazine is founded on innovation in the supplement industry. There are many approaches to innovation; all of them are instructive or inspiring, in different ways. Yet what connects them is the understanding that more is not always better. Our industry reflects a relentless demand to create the newest product, like a frantic race is always underway. Yet the important achievements tend to result from marathons, not sprints.
So what do I do when I find myself out of steam? I have no single solution. Sometimes I listen to music to calm down, or lose myself in an episode of Narcos. I try to keep up my bodybuilding regimen, which I find helps restart my clock, including the odd photoshoot or competition where I can escape in the process. Best of all is the time I get to spend with my family and friends, which helps me put all the urgencies into perspective.