FUEL FOR IN­NO­VA­TION

Innovate Magazine - - Contents - From the Editor-in-chief Jayson A. Wyner

Yes­ter­day, I left my of­fice at 7pm to meet my girl­friend for din­ner. It wasn’t un­til 6am the next day that I caught up with some work emails. Go­ing a whole evening with­out check­ing in – it felt like a mini va­ca­tion.

I know that be­ing al­ways on, con­stantly con­nected, work­ing 24-7 is not a recipe for suc­cess – es­pe­cially with my girl­friend. It is a recipe for stress, over­load, and missed op­por­tu­ni­ties. And yet I can’t help it. I love our com­pany, and I like to work hard. That isn’t the is­sue. But I’ve also seen, both in oth­ers and my­self, that ef­fort is not the same as im­pact.

In­no­va­tion is tough to cul­ti­vate when pres­sure is never-end­ing. Dis­trac­tions un­der­mine fo­cus and cre­ativ­ity. Some­times my most valu­able days are the ones I de­vote to ask­ing: what should we be do­ing?

Within Nutrabolics’ 7th floor of­fice I love lis­ten­ing to our de­sign­ers, for­mu­la­tors, and ath­letes work­ing on ex­cit­ing new prod­uct ideas. But some­times the quiet is just as ex­cit­ing. When the buzz dies down in the of­fice, I smile at a thought: that si­lence? That’s the sound of peo­ple think­ing.

This magazine is founded on in­no­va­tion in the supplement in­dus­try. There are many ap­proaches to in­no­va­tion; all of them are in­struc­tive or in­spir­ing, in dif­fer­ent ways. Yet what con­nects them is the un­der­stand­ing that more is not al­ways bet­ter. Our in­dus­try re­flects a re­lent­less de­mand to cre­ate the new­est prod­uct, like a fran­tic race is al­ways un­der­way. Yet the im­por­tant achieve­ments tend to re­sult from marathons, not sprints.

So what do I do when I find my­self out of steam? I have no sin­gle so­lu­tion. Some­times I lis­ten to mu­sic to calm down, or lose my­self in an episode of Nar­cos. I try to keep up my body­build­ing reg­i­men, which I find helps restart my clock, in­clud­ing the odd pho­to­shoot or com­pe­ti­tion where I can es­cape in the process. Best of all is the time I get to spend with my fam­ily and friends, which helps me put all the ur­gen­cies into per­spec­tive.

Sin­cerely,

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