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Investment Executive - - ADVISORS’ REPORT CARD - — FIONA COL­LIE

in­vest­ment ex­ec­u­tive’s (ie) an­nual Ad­vi­sors’ Re­port Card pro­vides an op­por­tu­nity to take a step back, look at the big pic­ture in the fi­nan­cial ser­vices sec­tor, and ex­plore the is­sues af­fect­ing fi­nan­cial ad­vi­sors across the sec­tor’s key dis­tri­bu­tion chan­nels.

Specif­i­cally, this Re­port Card aims to make sense of the ma­jor themes and trends af­fect­ing the 1,753 ad­vi­sors at 38 firms sur­veyed for the Bro­ker­age Re­port Card, the Deal­ers’ Re­port Card, the Re­port Card on Banks and the In­surance Ad­vi­sors’ Re­port Card com­bined.

To get a bet­ter sense of how th­ese ad­vi­sors feel about their firms’ ef­forts in a va­ri­ety of im­por­tant cat­e­gories, IE re­search jour­nal­ists Lat­ifa Ab­din, So­phie Allen-Bar­ron, Charles Bossy and Jennifer Cheng asked each sur­vey par­tic­i­pant to give two rat­ings in each cat­e­gory: one for their firm’s per­for­mance and the other for the cat­e­gory’s im­por­tance to that ad­vi­sor’s busi­ness.

Ad­vi­sors pro­vided rat­ings based on a scale of zero to 10, with zero mean­ing “poor” or “unim­por­tant” and 10 mean­ing “ex­cel­lent” or “crit­i­cally im­por­tant.” To pro­vide con­text to th­ese rat­ings, ad­vi­sors were also asked to ex­plain the rea­sons for pro­vid­ing those rat­ings.

In ad­di­tion to gaug­ing how ad­vi­sors feel about their firm’s ef­forts, IE also asked ad­vi­sors to pro­vide their thoughts on two ma­jor trends af­fect­ing the fi­nan­cial ser­vices sec­tor in two sup­ple­men­tary ques­tions added to this year’s Re­port Cards.

One ques­tion asked ad­vi­sors if they favour the Cana­dian Se­cu­ri­ties Ad­min­is­tra­tors’ pro­posal to in­tro­duce a “best in­ter­est” stan­dard to the rules gov­ern­ing the client/reg­is­trant re­la­tion­ship. (See story on page 1.)

The sec­ond ques­tion asked sur­vey par­tic­i­pants if their firms en­cour­age ad­vi­sors to drop their small­est clients from their books of busi­ness; if so, ad­vi­sors then were asked what the cut-off thresh­old ap­plied to the min­i­mum client ac­count size that ad­vi­sors could take on. (See page C8.)

IE also of­fers ad­di­tional, web-ex­clu­sive slide shows re­gard­ing this year’s Ad­vi­sors’ Re­port Card that ex­plore key i ndus­try trends more in depth. You can view the Ad­vi­sors’ Re­port Card spe­cial fea­tures on­vest­mentex­ec­u­

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