Canada’s credit unions: Your part­ner for re­spon­si­ble in­vest­ment

Investment Executive - - CONTENTS - Martha Dur­din, Pres­i­dent & CEO, Cana­dian Credit Union As­so­ci­a­tion Martha Dur­din Martha Dur­din is cur­rently the Pres­i­dent and CEO at Cana­dian Credit Union As­so­ci­a­tion (CCUA). She is a sea­soned ex­ec­u­tive with ex­ten­sive ex­pe­ri­ence in man­age­ment, pub­lic af­fai

T oday when Cana­di­ans sit down with their in­vest­ment ad­vi­sor, they don’t just have the choice of slow growth or high risk in­vest­ments. They can also choose to put their money into funds and eq­ui­ties that prom­ise a good re­turn with trans­for­ma­tive so­cial im­pact. Credit unions are work­ing harder than ever to help ad­vance re­spon­si­ble and im­pact in­vest­ing, mak­ing sure that Cana­di­ans’ fi­nan­cial well-be­ing also ben­e­fits peo­ple and the planet.

Your credit union de­posits pro­vide cap­i­tal to sup­port loans for lo­cal en­trepreneurs and small business own­ers tack­ling press­ing is­sues like food se­cu­rity, cli­mate change and First Na­tions rec­on­cil­i­a­tion.

For ex­am­ple, in 2016, Kin­dred Credit Union in south­west­ern On­tario be­came the first Cana­dian fi­nan­cial in­sti­tu­tion to val­i­date all Guar­an­teed In­vest­ment Cer­tifi­cates (GICs) as so­cially re­spon­si­ble in­vest­ments. Work Kin­dred did with Sus­tain­a­lyt­ics cre­ated a best-in-class screen­ing ap­proach to val­i­date all in­vest­ments as so­cially and en­vi­ron­men­tally sus­tain­able.

To­day, over nine per cent of in­di­vid­ual in­vestor as­sets un­der man­age­ment at credit unions are held in re­spon­si­ble in­vest­ment funds, com­pared with an in­dus­try av­er­age of 7.8 per cent.

Credit unions are lead­ing im­pact in­vest­ing in Canada, an ap­proach that in­ten­tion­ally di­rects cap­i­tal to en­ter­prises that have pos­i­tive en­vi­ron­men­tal or so­cial im­pacts. A new guide de­vel­oped by and for credit unions explores ways to make im­pact in­vest­ing ac­ces­si­ble for all Cana­di­ans, not only in­sti­tu­tional in­vestors. This re­search is avail­able at

www.im­pact­in­vest­ing.ca.

Learn more about Canada’s credit unions by vis­it­ing

www.ccua.com

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