How we did it

Investment Executive - - DEALERS’ REPORT CARD - — FIONA COL­LIE

pro­duc­ing in­vest­ment ex­ec­u­tive’s ( IE) an­nual Deal­ers’ Re­port Card is a sub­stan­tial task that re­quires a team of re­search jour­nal­ists to speak with hun­dreds of ad­vi­sors dur­ing a six-week pe­riod in Fe­bru­ary and March to gather the rat­ings and com­ments that form the foun­da­tion for this an­nual re­port.

This year, So­phie Allen-Bar­ron, An­thony Bur­ton, Ra­mona Leitao and Cur­tis Panke sur­veyed 505 fi­nan­cial ad­vi­sors at 11 mu­tual fund dealer firms. These ad­vi­sors were asked to pro­vide two scores for each cat­e­gory in­cluded in the main ta­ble (see page 11): one for the firm’s per­for­mance; an­other for the im­por­tance of that cat­e­gory is to the ad­vi­sor’s busi­ness. The rat­ings were given on a scale of zero to 10, with zero mean­ing “poor” or “unim­por­tant” and 10 mean­ing “ex­cel­lent” or “very im­por­tant.”

Rat­ings listed in the main ta­ble that are in green type in­di­cate that a score in that cat­e­gory in­creased by half a point or more yearover-year, while rat­ings in red type in­di­cate that a cat­e­gory’s rat­ing de­clined by that same mar­gin year-over-year.

In an ef­fort to in­crease the trans­parency of the Re­port Card process, this year’s main ta­ble in­cludes a breakdown of the to­tal num­ber of ad­vi­sors sur­veyed for each firm. As in years past, IE tar­geted 50 ad­vi­sors per firm for the larger, na­tional mu­tual fund and full-ser­vice deal­ers; 40 ad­vi­sors for Cal­gary-based Port­fo­lio Strate­gies Corp. and Wind­sor, Ont.-based Ster­ling Mu­tu­als Inc.; and 30 ad­vi­sors for Rich­mond Hill, Ont.-based Global Maxfin In­vest­ments Inc.

In ad­di­tion to the rat­ings on the main ta­ble, sur­vey par­tic­i­pants were asked to share their thoughts on wider in­dus­try trends via two sup­ple­men­tary ques­tions to this year’s sur­vey:

1. Ad­vi­sors were asked if they be­lieve reg­u­la­tory ac­tion is re­quired to ad­dress con­cerns that reg­u­la­tors have raised re­gard­ing the in­dus­try’s use of em­bed­ded com­mis­sions.

2. Ad­vi­sors also were asked if they be­lieve their firm’s cy­ber­se­cu­rity ef­forts were ad­e­quate to en­sure the pro­tec­tion of their data and those of their clients.

As well, IE pro­duced web con­tent for this Re­port Card in the form of a video and two slideshows. The video breaks down the re­sults of this year’s Re­port Card, while the slideshows, which will be pub­lished through­out June, will pro­vide greater in­sight into the data col­lected in this year’s sur­vey.

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