HOW WE DID IT

THE PROCESS

Investment Executive - - NEWS - — FIONA COL­LIE

In­vest­ment Ex­ec­u­tive spoke with 1,743 ad­vi­sors across four distri­bu­tion chan­nels to find out how they felt about their firms and the lat­est trends in the fi­nan­cial ser­vices sec­tor.

ev­ery year, in­vest­ment Ex­ec­u­tive ( IE) con­ducts four sur­veys — the Bro­ker­age Re­port Card, the Deal­ers’ Re­port Card, the Re­port Card on Banks and the In­sur­ance Ad­vi­sors’ Re­port Card — that are in­cluded in the an­nual Re­port Card series to ex­plore what ad­vi­sors think of their firms. For the Ad­vi­sors’ Re­port Card, IE seeks to pro­vide greater clar­ity to broader themes raised by the 1,743 ad­vi­sors at a to­tal of 38 firms who are sur­veyed.

As in years past, these re­sults were gath­ered by a team of four re­search jour­nal­ists. This year, So­phie Allen-Bar­ron, An­thony Bur­ton, Ra­mona Leitao and Cur­tis Panke asked ad­vi­sors to pro­vide two rat­ings for each cat­e­gory: one for the firm’s per­for­mance and an­other to gauge the im­por­tance of that cat­e­gory to the ad­vi­sor’s busi­ness. Each score was ranked on a scale of zero to 10, with zero mean­ing “poor” or “unim­por­tant” and 10 mean­ing “ex­cel­lent” or “crit­i­cally im­por­tant.”

Ad­vi­sors also were asked to share their thoughts on in­dus­try trends in two sup­ple­men­tary ques­tions added to the 2018 ques­tion­naire.

In one such ques­tion, ad­vi­sors were asked if they were in favour of the Cana­dian Se­cu­ri­ties Ad­min­is­tra­tors tak­ing reg­u­la­tory ac­tion to ad­dress the con­cerns sur­round­ing the use of em­bed­ded com­mis­sion mod­els.

In the sec­ond ques­tion, sur­vey par­tic­i­pants were asked whether they felt their firm’s cy­ber­se­cu­rity ef­forts were ad­e­quate to en­sure that the data of both ad­vi­sors and their clients are pro­tected prop­erly. (See story on page 16.)

As in pre­vi­ous years, this year’s Ad­vi­sors’ Re­port Card also in­cludes web-exclusive con­tent that aims to pro­vide greater in­sight into the re­sults of this year’s re­search.

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