HOW WE DID IT
Investment Executive spoke with 1,743 advisors across four distribution channels to find out how they felt about their firms and the latest trends in the financial services sector.
every year, investment Executive ( IE) conducts four surveys — the Brokerage Report Card, the Dealers’ Report Card, the Report Card on Banks and the Insurance Advisors’ Report Card — that are included in the annual Report Card series to explore what advisors think of their firms. For the Advisors’ Report Card, IE seeks to provide greater clarity to broader themes raised by the 1,743 advisors at a total of 38 firms who are surveyed.
As in years past, these results were gathered by a team of four research journalists. This year, Sophie Allen-Barron, Anthony Burton, Ramona Leitao and Curtis Panke asked advisors to provide two ratings for each category: one for the firm’s performance and another to gauge the importance of that category to the advisor’s business. Each score was ranked on a scale of zero to 10, with zero meaning “poor” or “unimportant” and 10 meaning “excellent” or “critically important.”
Advisors also were asked to share their thoughts on industry trends in two supplementary questions added to the 2018 questionnaire.
In one such question, advisors were asked if they were in favour of the Canadian Securities Administrators taking regulatory action to address the concerns surrounding the use of embedded commission models.
In the second question, survey participants were asked whether they felt their firm’s cybersecurity efforts were adequate to ensure that the data of both advisors and their clients are protected properly. (See story on page 16.)
As in previous years, this year’s Advisors’ Report Card also includes web-exclusive content that aims to provide greater insight into the results of this year’s research.