Journal Pioneer - - FRONT PAGE -

The P.E.I. gov­ern­ment has cre­ated a new cam­paign “Just the Facts” (www.just­the­fact­ to bring Is­lan­ders in­for­ma­tion on the laws around cannabis, health risks, re­spon­si­ble use, how to talk to youth, and dan­gers of driv­ing im­paired. The cam­paign in­cludes so­cial me­dia mes­sages (us­ing #just­the­fact­spei), ra­dio, news­pa­per, dig­i­tal ad­ver­tise­ments, posters, brochures, videos, and more, that will work to direct the pub­lic back to the web­site. “Cannabis will soon be le­gal, so we will make sure Is­lan­ders have the in­for­ma­tion they need to make a fully in­formed choice,” said Fi­nance Min­is­ter Heath MacDon­ald. Recre­ational cannabis will be­come le­gal across Canada on Oct. 17.

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