New concept is working
ECONOMY. In early October the Société des alcools du Québec (SAQ) opened a first branch located in the Lasalle Metro supermarket on Dollard Avenue. Three months later, the store within a store is busy and doing better than projected.
«The holiday season was very busy and the success is not been unnoticed. There are no plans for more stores yet, but we are exploring options,» explains the SAQ director Laurie Globensky.
This is not the first time that the SAQ has tried to open smaller branches in supermarkets in Quebec. In 2015, they decided to abandon a pilot project to open an Express store inside a Metro supermarket in Laval.
The success of the Lasalle Metro SAQ outlet and the noticeable rise in grocery store wine sales have the SAQ looking to capitalize on the concept. As most supermarkets have limited stock for sale, an SAQ can also offer higher quality wines for connoisseurs, as well as offering spirits for those that want them.
The expenses incurred with running large outlets have also demanded that the SAQ reduce its costs. Pursuing the store within a store idea is a step towards that in terms of rents and also by increasing sales outlets without increasing costs.
The outlets would also bring SAQ products closer to consumers and make it easier and quicker for them to buy their favourite beverage.