New con­cept is wor­king

Le Messager La Salle - - LOCAL NEWS -

ECONOMY. In ear­ly Oc­to­ber the So­cié­té des al­cools du Qué­bec (SAQ) ope­ned a first branch lo­ca­ted in the La­salle Me­tro su­per­mar­ket on Dol­lard Ave­nue. Th­ree months la­ter, the store wi­thin a store is bu­sy and doing bet­ter than pro­jec­ted.

«The ho­li­day sea­son was ve­ry bu­sy and the suc­cess is not been un­no­ti­ced. There are no plans for more stores yet, but we are ex­plo­ring op­tions,» ex­plains the SAQ di­rec­tor Lau­rie Glo­bens­ky.

This is not the first time that the SAQ has tried to open smal­ler branches in su­per­mar­kets in Que­bec. In 2015, they de­ci­ded to aban­don a pi­lot pro­ject to open an Ex­press store in­side a Me­tro su­per­mar­ket in La­val.

The suc­cess of the La­salle Me­tro SAQ out­let and the no­ti­ceable rise in gro­ce­ry store wine sales have the SAQ loo­king to ca­pi­ta­lize on the con­cept. As most su­per­mar­kets have li­mi­ted stock for sale, an SAQ can al­so of­fer hi­gher qua­li­ty wines for connois­seurs, as well as of­fe­ring spi­rits for those that want them.

The ex­penses in­cur­red with run­ning large out­lets have al­so de­man­ded that the SAQ re­duce its costs. Pur­suing the store wi­thin a store idea is a step to­wards that in terms of rents and al­so by in­crea­sing sales out­lets wi­thout in­crea­sing costs.

The out­lets would al­so bring SAQ pro­ducts clo­ser to consu­mers and make it ea­sier and qui­cker for them to buy their fa­vou­rite be­ve­rage.

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