Hebdos du Suroît launches web television site
Groundbreaking medium a first for region
More than 250 invited guests, dignitaries and more attended a glittering evening launch last week of new web television station Vaudreuil-soulanges.tv.
The groundbreaking new medium that came online on March 1 and that will feature several original web programs focusing on the people, places and issues specific to the Vaudreuil-soulanges region, is the brainchild of Hebdos du Suroît Director of Digital Marketing, Marie-andrée Prévost.
Hebdos du Suroît produces the weekly newspapers Première Édition and L’étoile.
During the Feb. 28 launch, held at the site of the former Future Building, guests, including many local mayors, as well as representatives for federal and provincial representatives, were given a sneak preview of the eight French-language original web shows that have or will debut soon on Vaudreuil-soulanges.tv.
Web television shows are usually short-format, episodic shows that are delivered online via broadband and mobile networks.
Prior to the sneak previews, which took place at a cocktail reception, guests were invited to attend a web television seminar given by University of Ottawa professor Luc Dupont, author of several books on advertising including How to Advertise effectively on the Internet.
His seminar last week on effective use of web TV was a lively, informative and oftentimes funny overview of the evolution of web television and its effectiveness in reaching wider audiences.
Dupont’s delivery, in rapid-fire style, often had audience members laughing even as they were informed.
“A wave of change is happening in the world of marketing,” Dupont noted during the presentation, adding, “With web television weare at the start of the wave.” Nowis the time to ride it, he stressed. According to Dupont, 76.3 percent of people regularly use the internet. The numbers jump significantly to 97 percent when applied to users in the 18 to 24-year-old age bracket.
Dupont noted that Vaudreuil-soulanges.tv is debuting in a time when Youtube, Facebook and Twitter dominate the social media landscape.
For Prévost, web television is simply another tool with which to reach a wider audience.
“We are the only medium that combines regional visibility of two weekly (newspa-
Vaudreuil-soulanges.tv debuted with a line-up of eight French-language web shows. The results are impressive, high quality shows that are relevant and informative. They include:
Vitamine C: A show focusing on information in the world of health.
1845: It is the year the parish of Vaudreuil was founded and the show is formatted in the same spirit of discovery.
Jeunes leaders d’ici: As the name suggests, the web show will feature youths from the region who are making a positive difference in the world.
Haut les femmes: A series honing in on the many topics affecting women including health, style, sexuality, family and more.
Project Grock: A show that has made the biggest splash of the eight thus far, and which has generated interest from as far away as Europe. Born from the imagination of Yannick Gosselin, Festival de cirque Vaudreuil-dorion director, the show centers on Gosselin and host Patrick Richard’s journey last fall to Switzerland and Italy pers) and the Web,” she said, adding the use of web television will allow Hebdos du Suroît to “diversify our product offering and adapt to local realities.” where they traced the history of Grock, the most celebrated clown from the last century.
La marmaille en cavale: Features a mother of four who is passionate about raising her children in the region and informing viewers about the best family places to discover.
Les étoiles BMA: Following two producers on a quest to discover new musical talent.
Shows that debuted on the Hebdos du Suroît website last year included Complètement golf, which saw host Myriam Delisle interview local golf experts to come up with golf tips, inside information and more, as well as two seasons of Le ragoût d’pat, a series that followed journalist Patrick Richard during his many adventures.
Vaudreuil-soulanges.tv also offers sections covering news from the region’s 23 municipalities, sports from a host of local teams, education, culture and community. And the site will feature live shows, as well as video capsules. In addition, citizens are able to use the site to upload videos that can include favourite outings, sporting events, family gatherings or news captured on home videos.
To see some of the shows that are currently on-line, or to view clips for series that have yet to debut go to: www.vaudreuil-soulanges.tv.
1-Many web show hosts met with guests during the gala.
the brainchild of Marie-andrée Prévost, Hebdos
du Suroît Director of Digital