Amer­i­can Girl to sell its firstever boy doll

Medicine Hat News - - LIFESTYLES -

NEW YORK For the first time in its more than 30-year his­tory, Amer­i­can Girl will sell a boy ver­sion of its pricey dolls.

The 18-inch "Lo­gan Everett" doll will go on sale this week. Amer­i­can Girl, which is owned by Bar­bie maker Mat­tel Inc., says Lo­gan is a drum­mer and will come with a doll-sized drum kit.

It's the lat­est move by Mat­tel to be more rel­e­vant to iPad-play­ing kids and their par­ents. A boy ap­peared in a Bar­bie com­mer­cial for the first time two years ago. And Bar­bie got a ma­jor makeover last year, giv­ing the iconic doll sev­eral eth­nic­i­ties and body shapes.

To boost sales, Mat­tel Inc. be­gan selling Amer­i­can Girl dolls in Toys R Us stores late last year.

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