Bill may call for plain packaging
Growers on the cusp of Canada’s nascent marijuana industry are bracing for Thursday’s long-awaited Liberal legislation on legal pot, which sources say is expected to require the newly unshackled drug to be sold only in plain, brand-free packaging.
The prospect of plain packaging, which tobacco manufacturers are also opposing, has pot producers warning the federal government that they won’t be able to compete with the black market without some form of branding.
Health Minister Jane Philpott spoke to a Senate committee Wednesday about requiring plain packages for tobacco products — a measure that was also recommended by the federally appointed task force on marijuana.
In an interview, Philpott would neither confirm nor deny that the new bill would require plain packaging for legal marijuana, offering only that there are indeed public health lessons to be drawn from the experience with tobacco.
Prior to the bill’s introduction, a number of prominent producers lobbied the government to resist the notion of plain pot packaging.
Pot producers warn they won’t be able to compete with the black market without branding.