Eco­nomic boost in the Heart­land

Thurs­day, Oc­to­ber 12, 2017 Study re­veals Al­berta show’s $469M im­pact on econ­omy Cal­gary

StarMetro Calgary - - YOUR ESSENTIAL DAILY NEWS - Aaron Chatha Metro | Cal­gary

Canada’s long­est run­ning one­hour drama, Heart­land, gen­er­ated al­most half-a-bil­lion dol­lars in eco­nomic out­put over its first 10 sea­sons.

The show just pre­miered its sea­son 11 last month.

The Cana­dian Me­dia Pro­duc­ers As­so­ci­a­tion (CMPA), which reg­u­larly an­a­lyzes Cana­dian me­dia projects, de­cided to do a case study on Heart­land’s im­pact.

“Me­dia pro­duc­tion ac­tiv­ity in Toronto and Van­cou­ver of­ten gets a lot of at­ten­tion, but pro­duc­ers are creat­ing strong Cana­dian con­tent right across the coun­try,” ex­plained An­drew Ad­di­son, com­mu­ni­ca­tions VP at CMPA.

“There are some very im­pres­sive projects com­ing out of Al­berta, and we wanted to high­light that fact.”

The CMPA reg­u­larly acts as an ad­vo­cacy group of Cana­dian me­dia as well. The eco­nomic anal­y­sis for the study was car­ried out by MNP LLP.

They found that Heart­land has gen­er­ated $469 mil­lion in eco­nomic out­put, creat­ing more than 4,500 full-time jobs in Al­berta over 10 sea­sons (that’s 175 episodes).

The study specif­i­cally honed in on Sea­son 9, which ben­e­fited 1,741 to­tal busi­nesses, 1,400 of those were from com­mu­ni­ties across Al­berta, with Cal­gary and High River ben­e­fit­ing the most.

“These in­clude ev­ery­thing from lo­cal restau­rants, ho­tels, and car rental com­pa­nies to more spe­cial­ized busi­nesses that pro­vide spe­cific pro­duc­tion ser­vices,” Ad­di­son said.

Tourism has also been boosted — a com­pany called An­chor D Guid­ing takes fans on a tour of film­ing lo­ca­tions.

The Mu­seum of High­wood, which sells Heart­land mer­chan­dise, now sees about 2,000 vis­i­tors an­nu­ally.

Of course, the show also ben­e­fits from Cana­dian Film and Video Pro­duc­tion Tax Cred­its from the gov­ern­ment. For each dol­lar re­ceived, the show av­er­ages about $15.70 in eco­nomic out­put and $11.70 in GDP.

The eco­nomic im­pact es­ti­mate was gen­er­ated by gath­er­ing pro­duc­tion-re­lated ex­pen­di­ture data from SEVEN24 Films (who pro­duce Heart­land), then ex­clud­ing out-of-prov­ince ex­pen­di­tures and ap­ply­ing re­tail mar­gins to rel­e­vant ex­pen­di­tures and fi­nally es­ti­mat­ing fed­eral, provin­cial and mu­nic­i­pal tax rev­enue im­pacts based on cal­cu­la­tions of cor­po­rate in­come taxes, per­sonal in­come taxes and sales taxes.

“I’m tremen­dously proud that our show has helped foster a vi­brant and sus­tain­able pro­duc­tion in­dus­try in Al­berta,” said Tom Cox, man­ag­ing di­rec­tor of SEVEN24 Films.

“The in­fra­struc­ture we’ve de­vel­oped here wouldn’t be pos­si­ble with­out the sup­port of our provin­cial and fed­eral gov­ern­ments and their be­lief in the cul­tural and eco­nomic po­ten­tial of Cana­dian con­tent.”

Ad­di­son said the big take­away from the re­port is that strong Cana­dian con­tent con­trib­utes to our na­tional cul­ture, cre­ates jobs and drives eco­nomic growth.

An­drew Ad­di­son, com­mu­ni­ca­tions VP at CMPA

Courtesy CBC

The study honed in specif­i­cally on the eco­nomic im­pacts of Sea­son 9.

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