Strengthening region on global scale
Strategic plan looks at the shift in city’s economic goals
For the last few years, Edmonton has appeared to be all about the crane-filled downtown skyline — the creation of the new Rogers Place arena and surrounding entertainment district/condo developments.
As those projects are completed, the city’s new mayor and council will refresh the strategic plans outlined in 2013’s The Way We Prosper, shifting economic goals as necessary, according to Paul Ross, branch manager with the City of Edmonton’s Economic and Environmental Sustainability department.
“It’s not just about land development, but also a look at core areas of opportunity for the city and region,” Ross says. “That may be in advanced manufacturing, logistics, valueadded agriculture and innovation with the tech field and business start-ups.”
The Edmonton Economic Development Corporation (EEDC) will carry out related strategic initiatives, but the city is also moving forward with Edmonton Global, a chance for the city and 15 regional municipalities to look at economic development with the overarching theme of brand strength — finding ways the region can be effective and strong in a global economy.
The city will also continue as part of the Alberta Industrial Heartland Association via the northeast’s Energy and Technology Park (EETP). That’s good news for Ward 4 council candidate Rocco Caterina, who represents an area of the city that he predicts will be the next big spot for city growth.
“Public and private investment has been concentrated in the city south for a number of years, but we’ve got the EETP and Horsehill Energy and Technology Park, which offers development for petro-chemical-based industries, manufacturing, logistics and related support industries,” he says. “There’s also been a positive momentum shift on the north side since the $150 million injection into Londonderry Mall. Attracting the Simon’s business model is a symbol to other investors, and it resonates with citizens. It gives more confidence in development in the area.”
It’s not just about land development, but also a look at core areas of opportunity for the city and region. Paul Ross, city of Edmonton
Although the city has been focused on infrastructure development for the last several years, council is now looking at ways edmonton can be effective and strong in a global economy.