Doritos execs dust themselves off, dream up more wacky foods
On the heels of Doritos Locos Tacos prepare for chip-topped wings and Mountain Dew sauces
Dorito dust may be the new salt for more restaurant chains.
PepsiCo Inc., which owns Cheetos, Fritos, Tostitos and other snacks, found success last year after teaming up with Taco Bell to create Dorito-flavoured taco shells. And it has since been dreaming up other restaurant dishes featuring its popular snacks.
The company announced Thursday that it struck a deal to serve its drinks at Buffalo Wild Wings. PepsiCo also said it would work with the sportscentric chain to create “unique menu offerings.”
Buffalo Wild Wings CEO Sally Smith said she visited PepsiCo’s food innovation lab in New York and was shown several dishes the chain might put on its menu. Ideas included Doritos as a crunchy topping for wings or tenders, or even just offering potato chips as a side dish. Smith said she was shown salad dressings and sandwich and chicken wing sauces that incorporate PepsiCo’s sodas, including Mountain Dew.