D’OH CANADA

Cor­po­ra­tions jump on 150 band­wagon

Metro Canada (Toronto) - - FRONT PAGE - GENNA BUCK

Mono­tone ce­real

How do you make a prod­uct that’s been avail­able for decades, yet has no par­tic­u­lar con­nec­tion to the coun­try, ex­plic­itly Cana­dian in honour of the oc­ca­sion? dye it red, of course. dozens of prod­ucts have taken this route, but none less ap­pe­tiz­ingly than Kel­loggs, with its mono­tone “birth­day cake” flavoured Fruit Loops.

Maple Leaf fid­get spin­ner

Of course the kids’ craze/gad­get of the year — the fid­get spin­ner — had to get in on the Canada 150 ac­tion. This prod­uct has turned to the slightly more so­phis­ti­cated “throw a Cana­dian flag on it” brand­ing strat­egy.

Full year of ketchup

Pringles knows Cana­di­ans adore ketchup-flavoured ev­ery­thing, and made their crim­son-hued chip va­ri­ety per­ma­nent this year in honour of our cel­e­bra­tion. That was sweet of them. How­ever, their launch event for the prod­uct in­volved a ketchup slip ’n slide. We don’t even know what to say about that.

Kit­tens sound off on 150

OK, so Royale’s kit­ten sound­ing a Canada150 party blower is a lit­tle bit cute. We’re just happy they didn’t ac­tu­ally print Cana­dian flags on the toi­let pa­per, or we’d be in trea­sonous ter­ri­tory.

Risqué PJs

adult Canada150 one­sie, com­plete with but­toned trap­door. al­lur­ing at­tire from stan­field’s for those cold Cana­dian nights, right?

Mouth­ful of Cana­di­ana

Then there’s the whole genre of “painfully Cana­dian” mer­chan­dise. This item is al­ready called the “Eh Game,” and now it fea­tures the Canada 150 logo too. Play­ers take turns reading “hi­lar­i­ous Cana­dian-themed words and phrases” while wear­ing a hockey mouth guard.

Turn boo-boos into hoorays

Why bind your wound with a bor­ing beige ban­dage and by­pass an op­por­tu­nity to wear your pa­tri­o­tism on your knees? Elasto­plast has you cov­ered.

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