This one will keep you guess­ing

Will May­weather vs. McGre­gor be over­hyped or un­for­get­table?

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used his ver­bal and pro­mo­tional skills to help make the fight hap­pen. No­body truly knows whether Floyd May­weather’s box­ing match with Conor McGre­gor will turn out to be a unique spec­ta­cle or an over­hyped de­ba­cle. The only cer­tainty is that the next 2-1/2 months of hype will be a mas­ter­piece of fight pro­mo­tion from two of the best ever to play that game. May­weather and McGre­gor re­vealed their plan Wed­nes­day to fight Aug. 26 in Las Ve­gas. In an ap­pro­pri­ate move for a fight that grew into re­al­ity af­ter two years of ver­bal joust­ing and sev­eral months of so­cial-me­dia skew­er­ing, the two ti­tans of their re­spec­tive sports con­firmed the news on their In­sta­gram ac­counts. And in an­other pre­view of what every­one should ex­pect dur­ing their sum­mer of pro­mo­tion, McGre­gor’s post in­cluded his photo op­po­site Floyd May­weather Sr., the boxer’s 64-yearold fa­ther, with a straight-faced cap­tion: “THE FIGHT IS ON.” Few ath­letes in re­cent sports his­tory have sold their sports bet­ter than the im­pe­ri­ous May­weather and the lo­qua­cious McGre­gor.

Both fight­ers have spent years craft­ing out­landish pub­lic per­sonae char­ac­ter­ized by a few com­mon themes: car­toon­ish ar­ro­gance, a fetishis­tic ob­ses­sion with money and an ea­ger­ness to make reck­less pro­nounce­ments about their op­po­nents, their op­po­nents’ fans — and, in­creas­ingly, each other.

They’ll use those gifts to ratchet up the hype dur­ing a hot sum­mer cul­mi­nat­ing in their desert show­down. Along the way, they might even sell the skep­ti­cal por­tion of the pub­lic on a fight that — as even its pro­mot­ers ac­knowl­edge — could turn out to be a huge mis­match.

May­weather ap­par­ently learned about McGre­gor’s ver­bal skills even be­fore his fight­ing acu­men, ac­cord­ing to May­weather ad­viser Leonard Ellerbe. McGre­gor rapidly rose from ob­scu­rity to mul­ti­di­vi­sion UFC dom­i­nance only be­cause he cou­pled his mixed mar­tial arts skills with at­ten­tion­grab­bing sound­bites.

“This kid, he’s been mak­ing a lot of noise,” Ellerbe said Wed­nes­day, re­call­ing the rea­son that he first in­tro­duced May­weather to video of McGre­gor’s punch­ing power. May­weather and McGre­gor have traded in­nu­mer­able shots on­line and through the me­dia while this fight evolved from a pre­pos­ter­ous bar-room fan­tasy dis­cus­sion to the real thing. McGre­gor talked about it back in 2015, when he told Esquire he would “kill (May­weather) in less than 30 sec­onds” and af­firmed his in­ter­est in the bout on Co­nan O’Brien’s talk show.

With lit­tle to lose and im­mea­sur­able wealth and fame to gain, McGre­gor used his pub­lic plat­form in pro­mot­ing his UFC bouts One of Conor McGre­gor’s first ver­bal blows that helped to make the fight hap­pen. last year to take re­peated jabs at the 40-year-old May­weather’s age, de­clin­ing skills and un­will­ing­ness to end his re­tire­ment.

McGre­gor turns 29 next month, mak­ing him de­cid­edly mid­dle-aged in pro sports, yet he takes hu­mor­ous de­light in paint­ing him­self as a raw young­ster go­ing against a griz­zled old-timer. As re­cently as De­cem­ber, Ellerbe said a May­weath­erMcGre­gor fight would never hap­pen be­cause the UFC’s top brass wouldn’t al­low it. UFC pres­i­dent Dana White also ac­knowl­edges he was once luke­warm about the pos­si­bil­ity, be­liev­ing May­weather wouldn’t risk his legacy.

A U.S. press tour is ex­pected to kick off soon. May­weather and McGre­gor will spend the sum­mer pro­mot­ing a fight that started as a so­cial me­dia ar­gu­ment — and be­came the main event of the year.

i’ll kill May­weather in less than 30 sec­onds.

is the clear favourite to win the mega fight.


Floyd May­weather

Conor Mcgre­gor MIChAel ReAves/Getty IMAGes

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