Ex­perts bet on Box­ing Day

De­spite deals in Novem­ber, Cana­di­ans still ex­pected to seek post- Christ­mas sales

Metro Canada (Winnipeg) - - BUSINESS -

Box­ing Day has tra­di­tion­ally been a bo­nanza for bar­gain hunters, but will ear­lier Black Fri­day pro­mo­tions put a dent in post-Christ­mas sales in Canada?

Ian Lee, as­sis­tant pro­fes­sor with the Sprott School of Business at Ot­tawa’s Car­leton Univer­sity, said while the Black Fri­day phe­nom­e­non has ex­tended the hol­i­day shop­ping sea­son un­til the week of Box­ing Day, it is not gen­er­at­ing net new sales.

“As they in­tro­duce and ex­tend th­ese sales, peo­ple be­come more cyn­i­cal.... I think con­sumers un­der­stand in­tu­itively the Box­ing Day week sales are go­ing to be bet­ter deals,” he said.

Some re­tail­ers are al­ready get­ting a jump on of­fer­ing end-of-year bar­gains. Ama­zon.ca an­nounced plans to fea­ture new Box­ing Day deals daily be­gin­ning Tues­day un­til Dec. 29, while Best Buy will launch its Box­ing Day sale on­line on Christ­mas Eve.

Adri­enne Down Coul­son, gen­eral man­ager of cash-back shop­ping site Ebates.ca, said while par­tic­i­pat­ing in Black Fri­day and Cy­ber Mon­day pro­mo­tions is “much less op­tional” for Cana­dian com­pa­nies to­day, she doesn’t fore­see a huge im­pact on Box­ing Day.

“Box­ing Day is still one of the big­gest shop­ping days, if not big­gest shop­ping day, in Canada. So as a re­tailer, they’ve got to be ag­gres­sive if they’re go­ing to com­pete,” she said.

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