MONTREAL #CreativePreneur Mariella Katz
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At the age of ten, Mariella Katz immigrated from Bulgaria to Montreal. When she arrived, she didn’t quite fit in. She knew that she was different, and even as a young teen, Mariella knew that her differ-ence was unique. She dove into her creativity as a way to adjust to life in Canada, but also for an outlet of expression.
At fifteen, Mariella started filming fashion and lifestyle YouTube videos. “That’s where I got to know the whole world of social media,” Mariella said. “From there on, everything happened naturally to move towards digital instead of traditional arts.” Now, she is the owner of Frenzr, a social media marketing company based in Montreal. While we can’t see teenage Mariella’s YouTube anymore, we do see her creativity in her current work.
Mariella studied interactive media and webTV in college, followed by advertising and public relations in university, but she doesn’t think when or where she studied is important to her story. Much of what she has learned, she gained through her own search of uniqueness—her own creativity fueled by a desire to stand out in the crowd. “I believe that you can acquire a skillset in a lot of different ways. It’s really about motivation and passion,” she said. To be successful in media, you have to stand out.