MON­TREAL #CreativePreneur Mariella Katz

BE GOSSY Fash­ion event

Montreal Times - - Front Page - By: Jill Clark / mtl­


At the age of ten, Mariella Katz im­mi­grated from Bul­garia to Mon­treal. When she ar­rived, she didn’t quite fit in. She knew that she was dif­fer­ent, and even as a young teen, Mariella knew that her dif­fer-ence was unique. She dove into her cre­ativ­ity as a way to ad­just to life in Canada, but also for an out­let of ex­pres­sion.

At fif­teen, Mariella started film­ing fash­ion and lifestyle YouTube videos. “That’s where I got to know the whole world of so­cial me­dia,” Mariella said. “From there on, ev­ery­thing hap­pened nat­u­rally to move to­wards dig­i­tal in­stead of tra­di­tional arts.” Now, she is the owner of Frenzr, a so­cial me­dia mar­ket­ing com­pany based in Mon­treal. While we can’t see teenage Mariella’s YouTube any­more, we do see her cre­ativ­ity in her cur­rent work.

Mariella stud­ied in­ter­ac­tive me­dia and we­bTV in col­lege, fol­lowed by ad­ver­tis­ing and pub­lic re­la­tions in univer­sity, but she doesn’t think when or where she stud­ied is im­por­tant to her story. Much of what she has learned, she gained through her own search of unique­ness—her own cre­ativ­ity fu­eled by a de­sire to stand out in the crowd. “I be­lieve that you can ac­quire a skillset in a lot of dif­fer­ent ways. It’s re­ally about mo­ti­va­tion and pas­sion,” she said. To be suc­cess­ful in me­dia, you have to stand out.

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