In­spired by Frenzr

Montreal Times - - Cover -

To help her clients con­nect with their ideal au­di­ence, Mariella first has to con­nect with their prod­uct. “The most re­ward­ing is the re­la­tion­ships I build with clients, other peo­ple from the in­dus­try, col­lab­ora-tors, em­ploy­ees,” she said. When de­cid­ing whether to work with a busi­ness, Mariella looks for busi­nesses that of­fer value out­side of the prod­uct or ser­vice they sell. She works mostly with lifestyle brands, but the key is “hav­ing a true and bal­anced mes­sage be­hind the prod­uct and brand.” A per­sonal in­spi­ra­tion to cre­ate is also pri­or­ity to Frenzr. “It needs to be a cul­tural match,” Mariella said. “It has to be a brand that in­spires us to cre­ate.”

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