Push­ing bound­aries with Frenzr

Montreal Times - - Drink -

Mariella has al­ways pushed bound­aries. She built her bou­tique agency as a side hus­tle while work­ing at a cor­po­rate agency. She quit her steady job to bring free­lance cre­atives to­gether as a com­plete compa-ny. She placed valu­able con­tent and con­nec­tions at the fore­front of her busi­ness model. And she made these choices even if they con­tra­dicted pop­u­lar opin­ion.

For ex­am­ple, Mariella thought that in­for­ma­tive work­shops would be a good step for Frenzr’s growth. “I want to pro­vide value, and help those who can’t af­ford our ser­vices, but still want to learn,” she said. When Mariella be­gan host­ing work­shops, her peers thought it was a bad idea since it’s not in the nor­mal busi­ness model of a so­cial me­dia agency. “They’ve been a suc­cess. It’s not things that you learn in school.”

De­spite Frenzr’s quick growth over the past few years, Mariella loves the size of her small team. She is open to continued growth, but hopes to main­tain the per­sonal bou­tique ex­pe­ri­ence that Frenzr is known for. “At the end of the day, that’s where you start los­ing the hu­man con­nec­tion,” she said. “I don’t find a lot of value in big­ger. I find more value in smaller, but bet­ter qual­ity.”

A com­bi­na­tion of the creative free­dom Frenzr pro­vides, and the gen­uine con­nec­tions it fos­ters in­spires Mariella each day. Stand­ing out from the crowd re­quires unique­ness. And unique­ness re­quires break­ing the rules.

Mariella’s part­ing ad­vice: “Learn the rules so you can break them bet­ter.”

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