Pushing boundaries with Frenzr
Mariella has always pushed boundaries. She built her boutique agency as a side hustle while working at a corporate agency. She quit her steady job to bring freelance creatives together as a complete compa-ny. She placed valuable content and connections at the forefront of her business model. And she made these choices even if they contradicted popular opinion.
For example, Mariella thought that informative workshops would be a good step for Frenzr’s growth. “I want to provide value, and help those who can’t afford our services, but still want to learn,” she said. When Mariella began hosting workshops, her peers thought it was a bad idea since it’s not in the normal business model of a social media agency. “They’ve been a success. It’s not things that you learn in school.”
Despite Frenzr’s quick growth over the past few years, Mariella loves the size of her small team. She is open to continued growth, but hopes to maintain the personal boutique experience that Frenzr is known for. “At the end of the day, that’s where you start losing the human connection,” she said. “I don’t find a lot of value in bigger. I find more value in smaller, but better quality.”
A combination of the creative freedom Frenzr provides, and the genuine connections it fosters inspires Mariella each day. Standing out from the crowd requires uniqueness. And uniqueness requires breaking the rules.
Mariella’s parting advice: “Learn the rules so you can break them better.”