‘Devil’s Itch’ in Dis­guise

Montreal Times - - News - By Martha Shan­non mtl­times.ca

“Have you ever heard of ‘Devil’s Itch’?” the phonein cus­tomer asks.

“No, but I am look­ing it up as we speak.” I scan the hor­rors of ‘skin on fire’.

“It hap­pened to me”, she con­tin­ues. “I had sun­burn and the itch­ing started af­ter I show­ered. It felt like ants crawl­ing in­side me. It was a hell. I called to tell you that your zinc ox­ide saved me. Noth­ing else worked. Any cream or lo­tion I ap­plied made it worse. Yet your zinc worked.”

This phone con­ver­sa­tion sur­faces in my mind sev­eral months later in Prince Ge­orge, BC. A beau­ti­ful sil­ver-haired, el­e­gant, woman en­ters the booth, wide-eyed and anx­ious. She looks dis­traught.

“I am at a loss.” She man­ages a smile, “I do not even know how I made it down to this craft show. I just had to get out of the apart­ment, but I am not well. I am so itchy I can­not stand it. I do not know what to do. The doc­tors first thought I had sca­bies and that was a night­mare. But now they say I don’t have that. Noth­ing sug­gested helps. The re­lent­less itch­ing is all over."

I thought of the sim­i­lar­ity to Devil’s itch and the re­sult­ing tor­ture.As I in­tro­duce my­self and our prod­uct line, I learn her name is An­nie. An­nie’s sit­u­a­tion was not the re­sult of sun­burn, but the itch­ing she de­scribed was be­yond com­pre­hen­sion. By the end of our con­ver­sa­tion An­nie de­parted with two Char­coal Clay soap, the Clay Neem, and the Zinc Ox­ide. She was go­ing to buy salts and ap­ple cider vine­gar at her lo­cal health store. An­nie had no bath in her com­plex, so we worked with a shower so­lu­tion.

A Shower so­lu­tion:

1. Ap­ply clay-neem poul­tice all over. Af­ter 5-8 min­utes rinse in the shower.

2. Wash with the Char­coal Clay soap, hair in­cluded.

3. Spritz the body with salt wa­ter. Al­low the min­er­als to be ab­sorbed for a few min­utes.

4. Spritz the body with a mix of 1: 4 or­ganic ap­ple cider vine­gar and wa­ter Rinse in cool wa­ter. (You can also use our ap­ple cider vine­gar rinse) 5.Ap­ply the zinc or, if you do have a bath, even bet­ter.

A Bath So­lu­tion:

1. Soak in a clay, ap­ple cider vine­gar and salt bath. .Add 4T salt to bath wa­ter, 1 cup ap­ple cider vine­gar and ½ clay neem. If you want to ap­ply a clay poul­tice to the skin first, do so, and then sub­merge your­self in the bath wa­ter. Soak 10-15 min­utes. You can use our dead sea salt spa or Hi­malayan rock crys­tals, or buy salts like An­nie did from your lo­cal health food store.

2.Wash all over with the clay soap. Rinse off. 3. Ap­ply the zinc

The next day a smil­ing An­nie en­tered the booth, gave me hug and whis­pered, “I feel like a new woman. I am not com­pletely itch free but I feel saner and I now have hope that I can have some re­lief. But I do have a ques­tion. You men­tioned yesterday that I should do the vine­gar spritz once a week. It felt so good. Can I do it more of­ten?”

I replied. “An­nie, don’t worry about it. Just do what feels good.” I think about An­nie a lot. While An­nie’s ‘Devil’s Itch’ was not caused by sun­burn, it was very real. Hope­fully she is con­tin­u­ing to win the bat­tle.

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