Mol­son-Coors Awards Cana­di­ans for Demon­strat­ing ‘A Taste of Who We Are’

Moose Jaw - - News - Lisa Ab­basi for Moose Jaw Ex­press

An an­niver­sary ac­knowl­edge­ment of Canada’s 150th by the Mol­son-Coors brew­ery, took place on Thurs­day, Oc­to­ber 26, 2017. “A Taste of Who We Are” was cre­ated to hon­our res­i­dents who stand for great Canadian char­ac­ter. Jeff Springer, Mer­chan­dizer for Mol­son-Coors Canada shared some qual­i­ties that demon­strate “great Canadian char­ac­ter”: con­nec­tion to the com­mu­nity: break­ing down borders and bring­ing peo­ple to­gether; con­nec­tion in hold­ing our­selves to the high­est stan­dards in ev­ery­thing we do; cel­e­bra­tion through liv­ing with joie de vivre dur­ing cel­e­bra­tions, and com­mit­ment through a de­ter­mi­na­tion to go the ex­tra lengths even when it seems im­pos­si­ble. While pre­sent­ing the re­cip­i­ents with a spe­cially de­signed Mol­son Canadian wooden crate as a to­ken of ap­pre­ci­a­tion, Springer re­flected upon words of Mol­son-Coors founder, John Mol­son: “We are all mem­bers of a larger com­mu­nity which de­pends on ev­ery­one play­ing a part” This was printed on the un­der­side of the boxes pre­sented

Mayor Fraser Tolmie was asked to se­lect the three re­cip­i­ents; in­di­vid­u­als who he felt ex­hibit great Canadian char­ac­ter through their pas­sion and com­mit­ment to their com­mu­nity. As such, Mayor Tolmie se­lected Glenn Hagel, Siera Bearchell and Jacki L’Heureux-Ma­son, al­though he also ac­knowl­edged there was no short­age of other wor­thy in­di­vid­u­als. He added that it was the peo­ple that make our city great. Siera Bearchell stands out be­cause of her love for her own city said Mayor Tolmie. “It doesn’t mat­ter where she goes, whether it’s here wav­ing the flag for the City of Moose Jaw, whether she’s in the prov­ince or the na­tion of Canada or wher­ever she’s gone world­wide, she’s al­ways proud of her home and her com­mu­nity.” Be­cause of Bearchell’s in­ter­na­tional ad­vo­cacy and pride in who she is, she has ex­panded the com­mu­nity be­yond Moose Jaw. “Moose Jaw val­ues and true Canadian char­ac­ter came out with re­spects to that.” Glenn Hagel, for­mer Mayor, for­mer MLA and Speaker of the House and his love of the com­mu­nity has al­ways been clear to the Mayor. “Hagel is al­ways talk­ing about how much he loves our com­mu­nity, and he has been in­volved not only be­cause of his po­lit­i­cal com­mit­ments but also be­hind the scenes,” which ul­ti­mately speaks to his con­tri­bu­tions in “de­vel­op­ing young peo­ple to be­come lead­ers in their fields.” Mayor Tolmie said he se­lected Jacki L’Heureux be­cause she has trans­formed Side­walk Days, “mak­ing it an event which peo­ple look for­ward to ev­ery year, and it’s just been get­ting bet­ter and bet­ter.” He added that our “tech­nol­ogy-de­pen­dant world needs the ef­fort of our cit­i­zens bring­ing our com­mu­nity closer to­gether, and the cho­sen in­di­vid­u­als suc­cess­fully do just this.”

Mol­son Canadian’s an­nounce­ment of the #Tas­te­ofWhoWeAre re­cip­i­ents is set to air on Coun­try Mu­sic Tele­vi­sion on Novem­ber 19th.

Mol­son mer­chan­diser Jeff Springer stands with re­cip­i­ents of the awards, Jacki L’Heureux, Mayor Fraser Tolmie and Glenn Hagel. Miss­ing: Siera Bearchell.

Con­tents of the #Atas­te­ofwhoweare Mol­son-Coors gift-box award, re­vealed by mer­chan­diser Jeff Springer.

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