Ag Month –– tell your story of agri­cul­ture to con­sumers

Moose Jaw - - News -

Oc­to­ber has been de­clared agri­cul­ture month in Saskatchewan with this year’s cel­e­bra­tion em­pha­siz­ing our story of food. Ev­ery­one in­volved in agri­cul­ture is en­cour­aged to share the story of food through friends, so­cial me­dia and blogs. The ob­ject of telling the story of food is to build a bet­ter un­der­stand­ing of how and where food comes from.

Sev­eral non-profit groups help to build pub­lic trust in agri­cul­ture. Agri­cul­ture More Than Ever fea­tures on­line blogs by agri­cul­tural pro­duc­ers from across Canada in­clud­ing in­for­ma­tion on is­sues from use of pes­ti­cides, ge­net­i­cally-mod­i­fied or­gan­isms, ideas on how to treat con­tro­ver­sial top­ics and links on so­cial me­dia like In­sta­gram. Agri­cul­ture in the Class­room of­fers learn­ing ma­te­ri­als for el­e­men­tary school chil­dren. This Oc­to­ber fea­tures a kit show­ing what plants and an­i­mals make it to your lunch. Farm and Food Care Saskatchewan, a coali­tion from farm­ers to pro­ces­sors and food re­tail­ers, pro­vides an on­line mag­a­zine style set of food and agri­cul­ture sto­ries, news and com­ing events, and an­swers ques­tions.

Shared sto­ries about agri­cul­ture and food can be found on­line at our­food­hasas­

The need for more shar­ing of food sto­ries arises if pro­duc­ers want to con­tinue with com­monly used tech­nolo­gies and prac­tices.

A re­cent sur­vey by the Cana­dian Cen­tre for Food In­tegrity in­di­cates a large por­tion of con­sumers have con­cerns with cur­rent farm prac­tices.

The cross-Canada sur­vey found 51 per cent worry about hor­mones in farm an­i­mals; 46 per cent are con­cerned about drug residues in meat prod­ucts; 42 per cent are wor­ried about ge­net­i­cally en­gi­neered crops; and 48 per cent have is­sues with pes­ti­cide use.

Ron Wal­ter can be reached at ron­joy@sask­

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