C&L Florist look­ing to win back cus­tomers af­ter name and num­ber change


she has faced since mak­ing the de­ci­sion to go out on her own is getting her busi­ness’ new name and phone num­ber out. This is gen­er­ally not a chal­lenge that fran­chise op­er­a­tions face, as much of their mar­ket­ing is paid for by the cor­po­ra­tion.

“A lot of peo­ple are still look­ing at Grower Di­rect in the phone book and not re­al­iz­ing that we’ve changed,” she said.

In or­der to get her busi­ness name out, Trudel de­cided to be­gin with some tra­di­tional av­enues.

“We started with our bill­board sign out front and made sure peo­ple knew Grower Di­rect is gone, but C&L Florist is here,” she said.

Trudel said word of mouth has also been key in her new ven­ture, adding that the lo­ca­tion of the busi­ness has helped be­cause she gets quite a bit of foot traf­fic.

Af­ter those first ef­forts, she had to get cre­ative. “I went around; I put flow­ers out on benches, with a lit­tle note say­ing: ‘Take me home, I am yours, let us know how you found us,’” she said.

The chal­lenge of start­ing an in­de­pen­dent flower shop is not one Trudel is em­bark­ing on with­out help. Among the staff she has re­tained is store man­ager Marie Hen­der, who owned the store be­fore the owner pre­vi­ous to Trudel.

Hen­der said she is look­ing for­ward to passing on the knowl­edge she has about the in­dus­try to Trudel, adding that be­ing in a man­age­ment po­si­tion is prefer­able to her be­cause she can fo­cus on the flow­ers in­stead of do­ing pa­per­work.

C&L is ca­pa­ble of getting flow­ers shipped all over, through the Florist Transworld De­liv­ery sys­tem (FTD).

Hen­der ex­plained the FTD sys­tem is one that con world, and al to­gether to fi

“It’s a diffe the flower (ar the same qu we have to fo

Hen­der ha away as Afgh gift.

The FTD holdover fro

“FTD is ve one thing I w Trudel said.

For Trudel store fea­ture her in­die jou

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