C&L Florist looking to win back customers after name and number change
she has faced since making the decision to go out on her own is getting her business’ new name and phone number out. This is generally not a challenge that franchise operations face, as much of their marketing is paid for by the corporation.
“A lot of people are still looking at Grower Direct in the phone book and not realizing that we’ve changed,” she said.
In order to get her business name out, Trudel decided to begin with some traditional avenues.
“We started with our billboard sign out front and made sure people knew Grower Direct is gone, but C&L Florist is here,” she said.
Trudel said word of mouth has also been key in her new venture, adding that the location of the business has helped because she gets quite a bit of foot traffic.
After those first efforts, she had to get creative. “I went around; I put flowers out on benches, with a little note saying: ‘Take me home, I am yours, let us know how you found us,’” she said.
The challenge of starting an independent flower shop is not one Trudel is embarking on without help. Among the staff she has retained is store manager Marie Hender, who owned the store before the owner previous to Trudel.
Hender said she is looking forward to passing on the knowledge she has about the industry to Trudel, adding that being in a management position is preferable to her because she can focus on the flowers instead of doing paperwork.
C&L is capable of getting flowers shipped all over, through the Florist Transworld Delivery system (FTD).
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