Mountain Bike for Her - - Rad Women -

Jes­sica Klod­nicki is Ex­ec­u­tive Vice Pres­i­dent and Gen­eral Manager for Bell Hel­mets and Black­burn, part of the newly re-named BRG Sports port­fo­lio. Jes­sica is re­spon­si­ble for grow­ing the Bell and Black­burn brands glob­ally through in­no­va­tive prod­ucts and in­te­grated brand mar­ket­ing.

Prior to join­ing BRG Sports, Jes­sica was the Se­nior Vice Pres­i­dent of Brand Mar­ket­ing & Man­age­ment for Mizuno USA, Inc. where she led con­sumer in­sights, brand devel­op­ment and in­te­grated mar­ket­ing across the run­ning, golf, base­ball, soft­ball and vol­ley­ball cat­e­gories.

Be­fore that, she worked out­side the sport­ing goods cat­e­gory as Global Vice Pres­i­dent of Mar­ket­ing for Newell Rub­ber­maid’s Fine Writ­ing and Luxury Ac­ces­sories Global Busi­ness Unit based in Paris, among other se­nior roles; and Vice Pres­i­dent of Mar­ket­ing & Prod­uct Devel­op­ment for Kids II, Inc., an in­fant prod­uct com­pany. Her first taste of the sport­ing goods busi­ness came through a col­lege in­tern­ship with the US Olympic Bob­sled team.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.