P.E.I.’S TOURISM GUIDE (WINNER)
The government of P.E.I. had already printed 180,000 copies of its annual tourism guide before someone noticed that the cover appeared to feature a man lounging in a beach chair with a visible erection. But, unusually for a Teddy Award winner, P.E.I. showed admirable fiscal restraint in dealing with the oversight. The tumescent guides were distributed nonetheless, and P.E.I.’s tourism operators simply gritted their teeth throughout the season.