National Post

NORDSTROM FEELS STING OVER $425 MUDDY JEANS

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Department store Nordstrom is getting dragged through the mud on social media for selling a pair of dirty-looking jeans for US$425. Nordstrom’s website says the jeans have a “caked-on muddy coating” to embody “rugged, Americana workwear.” A matching mud denim jacket goes for the same price. Some social media users criticized Nordstrom for selling high-priced jeans that they say mocked blue-collar workers. Mike Rowe, who hosted the TV show Dirty Jobs, said in a Facebook post that the jeans were an example of the country’s “war on work” and called them “a costume for wealthy people who see work as ironic.” Representa­tives at Nordstrom Inc. did not immediatel­y respond to a request for comment. Efforts to reach PRPS, which makes the jeans and jacket, were unsuccessf­ul.

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