KFC Canada starts tak­ing Bit­coin pay­ment for a bucket of chicken

Fast food chain ad­mits it’s ‘quirky, un­usual’

National Post (Latest Edition) - - FINANCIAL POST - Hol­lie Shaw Fi­nan­cial Post hshaw@ na­tion­al­post. com Twit­ter. com/ Hol­lieKShaw

•A pro­fessed fail­ure to un­der­stand Bit­coin has not de­terred KFC Canada f rom ac­cept­ing t he cryp­tocur­rency as pay­ment for a bucket of fried chicken.

A lim­ited- time mar­ket­ing pro­mo­tion for a Bit­coin Bucket was launched Thurs­day af­ter­noon by the quick­serve restau­rant chain — so lim­ited, in fact, that it ap­peared to sell out of the 10-piece chicken buck­ets en­tirely be­tween 10 a.m. and 11 a.m. ET on Fri­day.

“Sure, we don’ t know ex­actly what Bit­coins are, or how they work, but that shouldn’t come be­tween you and some fin­ger lickin’ good chicken,” the com­pany said in a post­ing on its Cana­dian Face­book page that fea­tured a live tracker of the vir­tual cur­rency’s value su­per­im­posed on a bucket of chicken.

For a Bit­coin pay­ment worth the equiv­a­lent of $20, a cus­tomer could or­der a bucket of 10 chicken ten­ders, with waf­fle fries, a side dish, gravy and two dips. The post pro­vides a link to a dig­i­tal or­der­ing hub that al­lowed users to make a pay­ment us­ing the Bit­coin pay­ment ser­vice provider BitPay.

Many com­menters on the Face­book post ap­peared to re­gard the pro­mo­tion as a joke.

“$ 20 bucket to­day, $ 5 bucket t omor­row, $ 200 bucket next week,” wrote Nathan Hud­son, al­lud­ing to the cryp­tocur­rency’s volatil­ity.

Oth­ers noted the cost of the bucket would come out to about $ 40 due to a $ 20 trans­ac­tion fee.

The pro­mo­tion is also high­lighted on Twit­ter, where KFC Canada al­luded to Bit­coin’s al­leged founder, Satoshi Nakamoto, a pseu­do­nym for one or sev­eral un­known i ndi­vid­u­als who launched the vir­tual cur­rency. “If Satoshi re­veals his true iden­tity, his bucket is on us,” KFC said.

De­spite some cus­tomer doubts, KFC Canada said Fri­day that the deal is real and that while the pro­mo­tion was “tem­po­rar­ily sold out,” peo­ple would again be able to pay with Bit­coin later on Fri­day.

“While it is un­usual and quirky, it is a le­git­i­mate way to pur­chase KFC,” said a com­pany spokesman, adding the chain had al­ready re­ceived a num­ber or­ders that will be ful­filled this evening.


A lim­ited-time mar­ket­ing pro­mo­tion for a Bit­coin Bucket was launched Thurs­day af­ter­noon.

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