The next generation in cannabis innovation has touched down in Brampton
While Canadian cannabis companies, municipalities and lawmakers are still figuring out how local legal markets will shake out, one company is already preparing for the next bold horizon.
Based in Brampton, Ont., Pure Global Cannabis Inc. (“PURE”) and its wholly owned subsidiary, PureSinse Inc., are working hard to understand the big picture when it comes to the cannabis market at home and abroad.
PURE’s stated mission is to produce the highest quality, consistently pure cannabis products while becoming the most trusted brand globally. Comprised of pharma industry experts, Pure Global brings a very experienced team looking to create world-class, innovative cannabis products that will strengthen its position in both the medical and adult-use markets. Its wholly owned subsidiary, PureSinse Inc., is a licensed producer (LP), processor and innovator of medical and wellness-focused cannabis products, to be manufactured in a state-of-the-art production and processing hub in Brampton.
Malay Panchal, founder and CEO, says PURE has a number of critical pieces in place to achieve its goals in the cannabis sector, first nationally and then internationally.
“We have a solid team of horticultural, pharmaceutical, marketing, IT and business professionals who are bringing best practices from their respective industries into the cannabis sector, including experience in running large-scale commercial facilities,” he explains. “We also have a strong portfolio of proprietary products and a bold brand development strategy for medical and adultuse markets.”
One of PURE’s most compelling propositions is the company’s patent-pending, multi-tiered “multiponic” growing system. This unique vertical-farming system features tightly controlled growth environments to achieve consistent higher-quality yields without the use of pesticides or herbicides.
Developed by a worldleading specialist in plant genetics and commercialscale indoor/greenhouse horticulture, the company’s groundbreaking system incorporates bubble-ponics, aero-ponics and other hydroponic methods into a single automated system. This innovation allows PURE to grow many more, smaller plants at a quicker rate – resulting in better quality flower with reduced waste.
Production is only a small part of the plan. PURE is using a multipronged approach that will also encompass processing and packaging services for other LPs, distribution, new product development and the large-scale commercialization for trusted medical and legal adult-use cannabis products.
“We are using a fully integrated vertical business model that includes both a medical and a retail aspect,” Panchal explains. “We also want to tap into the international market to meet growing demand in Europe.”
Currently PURE, through PureSinse, has an 18,000-square-foot production, processing and distribution hub in Brampton that will be fully operational to produce and process over 5,000 kg of product by the end of 2018. The company is also in the process of acquiring an additional 23,000 square feet of adjacent property, which will more than double production and processing capacity, slated to be operational in early 2019.
As for the company’s own product development, Panchal says PURE will look to produce “niche products” along with those of highest consumer demand. “We will start with flower, extractions, oils and capsules to generate revenues very quickly. The plan is to create a more comprehensive portfolio of in-house brands that will include everything from dried flowers, seedlings, and oils, to soft gel capsules, topicals, patches, beverages, and wellness products – all using eco-friendly, sustainable packaging.”
“Export is another important cornerstone in PURE’s strategic plan”, Panchal continues. “Thirtyfive countries have legalized medical cannabis and more are expected to follow. We are acting aggressively to be at the forefront of this worldwide revolution.”
With the legal adultuse market set to take off, Panchal believes PURE is well positioned to ride a wave of success. “Our timing lines up very well with the new market opportunities coming available,” he says.
Where PURE really stands out from its competitors is through its vertically integrated approach. “Our profit-focused strategy will enable revenue generation capabilities with less capital expenditure than others,” Panchal elaborates. “And our strategically planned expansion and innovation goals set us apart from our peers.”
PURE’s groundbreaking growing system incorporate a range of hydroponic methods into a single automated process.