TWIT­TER SLASHES FOL­LOWER TO­TALS IN PUSH FOR AC­CU­RACY

National Post (Latest Edition) - - FINANCIAL POST -

Twit­ter Inc made an­other at­tempt to make users’ tal­lies of fol­low­ers more ac­cu­rate on Fri­day, sub­tract­ing mil­lions of sus­pi­cious fol­low­ers which had reap­peared on the so­cial me­dia ser­vice since a ma­jor purge in July. Twit­ter is un­der pres­sure to tackle its prob­lem of fake users, which are a turn-off for in­vestors and ad­ver­tis­ers and have led to scru­tiny from U.S. Congress. The com­pany made Fri­day’s move with­out an an­nounce­ment. Pop star Katy Perry lost about 861,000 fol­low­ers, ac­cord­ing to so­cial mea­sure­ment firm So­cial Blade. Twit­ter’s own ac­count lost 2.4 mil­lion fol­low­ers. In July, Twit­ter said it would stop count­ing ac­counts it “locked” as fol­low­ers, in an ef­fort to make its user data more ac­cu­rate. At least seven celebri­ties lost as many as two mil­lion fol­low­ers each.

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