TWITTER SLASHES FOLLOWER TOTALS IN PUSH FOR ACCURACY
Twitter Inc made another attempt to make users’ tallies of followers more accurate on Friday, subtracting millions of suspicious followers which had reappeared on the social media service since a major purge in July. Twitter is under pressure to tackle its problem of fake users, which are a turn-off for investors and advertisers and have led to scrutiny from U.S. Congress. The company made Friday’s move without an announcement. Pop star Katy Perry lost about 861,000 followers, according to social measurement firm Social Blade. Twitter’s own account lost 2.4 million followers. In July, Twitter said it would stop counting accounts it “locked” as followers, in an effort to make its user data more accurate. At least seven celebrities lost as many as two million followers each.