Peloton Beats competitor’s Push to Bar sales of Bike

Peloton Interactive Inc. beat back an effort by the maker of Nordictrack exercise bikes to block u.s. sales of its bike+, as the rivals do battle in the hot home fitness industry. Closely held Icon Health & Fitness Inc., which sued Peloton in October, “has failed to demonstrate a likelihood of success on the merits or irreparable harm,” u.s. district Judge richard Andrews wrote in an opinion issued Monday in federal court in Wilmington, del. Icon had asked the court to bar Peloton from selling the bike+ while the patent infringement case proceeds. Andrews said Icon had “established that it competes directly with Peloton and that a loss of market share, and thus subscribers, to Peloton has the potential to be damaging,” but he didn’t believe such losses were “imminent.”