National Post (National Edition) - - FRONT PAGE - HOL­LIE SHAW

TORONTO • Dollarama is go­ing to get even big­ger than its man­age­ment had en­vi­sioned pre­vi­ously, with a new plan to op­er­ate as many as 1,700 lo­ca­tions across the coun­try, up from an ear­lier growth ceil­ing of 1,400.

The news, cou­pled with ex­cep­tional fourth-quar­ter earn­ings and con­fir­ma­tion that the coun­try’s big­gest dol­lar store chain will be­gin ac­cept­ing ma­jor credit cards at its stores next quar­ter, pushed the Montreal com­pany’s shares up by more than nine per cent on Thurs­day.

Dollarama, whose com­pet­i­tive clout is un­par­al­leled in Canada with more than four times the store count of U.S.-based ri­val Dol­lar Tree, will open the new stores over the next eight to 10 years.

The de­ci­sion to ex­pand fur­ther came af­ter the re­tailer dug into 2016 cen­sus data, as­sessed pop­u­la­tion de­mo­graph­ics and house­hold in­come, and gauged the strong per­for­mance of its ex­ist­ing and new stores, chief ex­ec­u­tive Neil Rossy told an­a­lysts on a con­fer­ence call to dis­cuss fourth-quar­ter earn­ings.

Con­sumers have even taken to the com­pany’s higher price points, in­tro­duced last year.

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