BOYCOTT BUZZ HELPS TICKET SALES
Two weeks ago, when it looked like the U.S. women’s national team was boycotting the World Hockey Championship, the problem wasn’t just that fans stopped buying tickets.
It was that the ones that previously had bought tickets were now asking for refunds.
That quickly changed on Tuesday night. According to tournament organizers, interest sparked significantly once the U.S. women’s team struck a four-year agreement with USA Hockey.
There are still tickets available for the U.S.-Canada game on Friday night, but the sense is that, because of the buzz generated from the boycott threat, this could be one of the best-attended women’s world hockey championships.
“Honestly, as hockey players, you obviously want to play against the best players and the best countries,” said Canada goalie Shannon Szabados.
“For us, we’re excited that they’re here.”