ALL HAIL clam­ato

National Post (National Edition) - - FOOD & DRINKS -

for Clam­ato in the pop­u­lar imag­i­na­tion: in­deed, the brand barely reg­is­ters. The Cae­sar — nev­er­mind the Clamdig­ger — is about as much a favourite in the States to­day as the Brandy Alexan­der or the Pisco Sour.

Cae­sar ado­ra­tion per­sists across Canada, hap­pily. We can’t seem to get enough of them. Cana­di­ans or­der more than 350 mil­lion Cae­sars ev­ery year, which is about 10 per capita, to say noth­ing of tee­to­talers and the un­der­age. We en­joy pi­quant pick-me-up Cae­sars over week­end brunch. We sip brisk chilled Cae­sars on the pa­tio on sum­mer af­ter­noons. We clink our Cae­sar glasses over burg­ers by the bar­be­cue, and crunch on Cae­sar cel­ery sticks as we pol­ish off post­pran­dial drinks. It is in­escapable, ubiq­ui­tous.

There would be no Cae­sar, nat­u­rally, with­out the Amer­i­can-favoured Bloody Mary, which has much to rec­om­mend it even given its ab­sence of clam. The Bloody Mary was de­vised by Fer­nand Pe­tiot, a bar­tender at the New York Bar – not yet un­der the own­er­ship that would at­tract it in­ter­na­tional at­ten­tion as Harry’s – in Paris in 1921, named (so leg­end tells) for Queen Mary Tu­dor of Eng­land, who earned her san­guine ap­pel­la­tion for the spate of Heresy Act ex­e­cu­tions she pre­scribed in the mid-16th cen­tury. Like the Cae­sar,

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