AMA­ZON TO START SELL­ING MOST RE­CENT AP­PLE PROD­UCTS

National Post (National Edition) - - FINANCIAL POST -

Ap­ple Inc. and Ama­zon.com Inc., two of the world’s most valu­able com­pa­nies, struck a deal to get the new­est iPhones into the hands of Ama­zon cus­tomers. Ama­zon said Fri­day it would be­gin sell­ing the most re­cent iPhone, iPad, Mac com­puter, Ap­ple Watch and Ap­ple TV mod­els on its web­site, along with branded ac­ces­sories and head­phones from Ap­ple’s Beats sub­sidiary. Ap­ple in­tro­duced the iPhone XS and iPhone XS Max in late Septem­ber. Pre­vi­ously, Ama­zon sold only older model iPhones. “Ama­zon is con­stantly work­ing to en­hance the cus­tomer ex­pe­ri­ence, and one of the ways we do this is by in­creas­ing se­lec­tion of the prod­ucts,” Ama­zon said in a state­ment. IPhone unit sales barely in­creased in the fourth quar­ter from a year ear­lier, Ap­ple re­ported, even though the new flag­ship de­vices came out in the pe­riod.

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