FASH­ION TECH

NICHE Magazne - - Inside This Issue -

An ex­cit­ing new break­through in stiletto heels.

The­sis Cou­ture is on a jour­ney to set a new stan­dard of ex­cel­lence in the $40B fash­ion footwear mar­ket

Be­liev­ing in a fu­ture em­pow­ered by in­tel­li­gence and in­clu­sion, The­sis Cou­ture is merg­ing Cal­i­for­nia in­no­va­tion and fine Ital­ian crafts­man­ship to drive the in­dus­try’s most sig­nif­i­cant evo­lu­tion in nearly a cen­tury. Us­ing ad­vanced ma­te­ri­als and en­gi­neer­ing, The­sis Cou­ture is cre­at­ing 4 inch stilet­tos that feel and func­tion like 3 inch wedges. Their de­but el­e­gant shoe solves one of fash­ion’s big­gest prob­lems: the dis­com­fort of wear­ing high heels. In most tra­di­tional high heels, 80% of your body weight is on your toe bones or metatarsals (in 4-inch heels). With your body not be­ing prop­erly de­signed to carry the weight on your small toe bones, The­sis Cou­ture is trans­fer­ring the weight to the larger heel bone. The­sis Lift is their in­no­va­tive weight trans­fer­ring de­sign, which re­duces the weight load­ing at the ball of the foot, mak­ing the shoes gain com­fort while main­tain­ing style.

With a team of ex­perts that tran­si­tion seam­lessly be­tween the lan­guages of art, fash­ion, de­sign, en­gi­neer­ing and tech­nol­ogy, Dolly Singh, CEO and Founder of The­sis Cou­ture talked to NICHE mag­a­zine about the tech­nol­ogy. “The heel in The­sis Lift has two char­ac­ter­is­tics which make it part of a ro­bust over­all sys­tem and struc­ture. Un­like ev­ery other heel in his­tory, in our shoes, the left and right heels are dif­fer­ent parts. There is a left and a right, it’s not the same piece at­tached to both sides of the shoes. How each heel meets with the un­der-sole is specif­i­cally de­signed to op­ti­mize bal­ance and sup­port.”

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