Inside the exceptionally artistic mind and Tectonic collection of fashion designer, Irina Dzhus.
DZHUS: is a conceptual womenswear brand launched in 2010 by Ukrainian designer and stylist Irina Dzhus. Avantgarde yet utilitarian, DZHUS: is known for innovative cut, multi-functional transformer garments and austere industrial aesthetics. Inspired by the complex structure of the ambient. Irina Dzhus deliver unique experimental garment construction.
Tectonic is dedicated to the evolution of Earth, from a newborn planet to a stronghold of civilizations and technologies.
The tectonic process has been interpreted in the architectural cut of the garments in this collection: like the continents split and reunite, the construction of the fashion forward collection disintegrate into modules, which then reorganize into new forms, celebrating the infinite cycle of nature. By changing their shapes and silhouettes, the pieces adapt to different purposes and weather conditions.
THL zoomorphic configuration of the outfits pay tribute to the phenomenon of the terrestrial life’s generation and development. Associated with fossil prehistoric organisms, the collection carries a message about fragility of the material existence, value of remembering the roots and importance of living in synergy with nature.