Are You Experienced?
While man was returning from the moon and Jimi Hendrix was reaching his zenith at Woodstock, a new approach was brewing in the movie industry. The IMAX Experience has been around since 1970. To date there have been over 300 movies shot “in full” using IMAX’s extremely high-resolution cameras and presented at IMAX’s full aspect ratio and another almost 200 mainstream “blockbuster” movies that have been re-mastered or incorporated the use of IMAX technology. Today there are over 800 IMAX theatres around the globe. Not bad for a Canadian start up.
IMAX is short for Image Maximum, and is a motion picture film and digital format along with a set of cinema projection, sound and theatre design standards intended to produce the most captivating and immersive audio and visual experience. The original IMAX format and standards were developed by the IMAX Corporation, founded in Canada in 1970 by four principals: Graeme Ferguson, Roman Kroitor, Robert Kerr, and William C. Shaw.
It all started when two of the IMAX founders, Kroitor (Producer of the film Into The Labyrinth) and Ferguson (Producer of the film Men And The Polar Regions) were exhibiting films at the World Exposition, EXPO 67 held in Montreal on Canada’s 100th birthday in 1967. Both Kroitor and Ferguson were showing films that utilized multiple projectors to produce a wide / surround visual effect. Both men experienced difficulty in producing their movies, so they teamed up to form a company initially known as “multi-screen”, which later became IMAX Corporation.