Are You Ex­pe­ri­enced?

NOVO - - IMAX - Bob Jones

While man was re­turn­ing from the moon and Jimi Hen­drix was reach­ing his zenith at Wood­stock, a new ap­proach was brew­ing in the movie in­dus­try. The IMAX Ex­pe­ri­ence has been around since 1970. To date there have been over 300 movies shot “in full” us­ing IMAX’s ex­tremely high-res­o­lu­tion cam­eras and pre­sented at IMAX’s full as­pect ra­tio and an­other al­most 200 main­stream “block­buster” movies that have been re-mas­tered or in­cor­po­rated the use of IMAX tech­nol­ogy. To­day there are over 800 IMAX the­atres around the globe. Not bad for a Cana­dian start up.

IMAX is short for Im­age Max­i­mum, and is a mo­tion pic­ture film and dig­i­tal for­mat along with a set of cin­ema pro­jec­tion, sound and theatre de­sign stan­dards in­tended to pro­duce the most cap­ti­vat­ing and im­mer­sive au­dio and vis­ual ex­pe­ri­ence. The orig­i­nal IMAX for­mat and stan­dards were de­vel­oped by the IMAX Cor­po­ra­tion, founded in Canada in 1970 by four prin­ci­pals: Graeme Fer­gu­son, Ro­man Kroitor, Robert Kerr, and Wil­liam C. Shaw.

It all started when two of the IMAX founders, Kroitor (Pro­ducer of the film Into The Labyrinth) and Fer­gu­son (Pro­ducer of the film Men And The Po­lar Re­gions) were ex­hibit­ing films at the World Ex­po­si­tion, EXPO 67 held in Mon­treal on Canada’s 100th birth­day in 1967. Both Kroitor and Fer­gu­son were show­ing films that uti­lized mul­ti­ple pro­jec­tors to pro­duce a wide / sur­round vis­ual ef­fect. Both men ex­pe­ri­enced dif­fi­culty in pro­duc­ing their movies, so they teamed up to form a com­pany ini­tially known as “multi-screen”, which later be­came IMAX Cor­po­ra­tion.

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