What ben­e­fits can you ex­pect by up­grad­ing the ca­bles in your sys­tem?

NOVO - - NORDOST SPOTLIGHT -

Swap­ping the OEM ca­bles that came in­side the box with your com­po­nent with up­graded ca­bles can go a long way to un­leash­ing the true power of your au­dio or home theatre sys­tem. In a mu­sic sys­tem, you can ex­pect a num­ber of im­prove­ments in the over­all level of per­for­mance. Nor­dost ca­bles typ­i­cally of­fer a much lower noise floor, al­low­ing you to hear sig­nif­i­cantly more mu­si­cal de­tails and a sound­stage that stretches wider, deeper and taller - in ad­di­tion to hav­ing a bet­ter def­i­ni­tion. This means that in­stru­ments and voices will sound richer and more ac­cu­rate. The sound­stage will of­fer more air and you’ll be able to dis­tin­guish the place­ment of the vo­cals and var­i­ous in­stru­ments within the sound­stage as you would in a live per­for­mance. Nor­dost ca­bles also of­fer an in­creased co­herency in the tim­ing, and di­men­sion.

In a home theatre sys­tem, you can ex­pect the same kind of sonic im­prove­ments. Ad­di­tion­ally when us­ing Nor­dost’s Amer­i­can-made HDMI ca­bles, there will be less of a de­lay when switch­ing speaker chan­nels, as well as in­creased pic­ture depth and di­men­sion­al­ity. As a re­sult you will find yourself more im­mersed son­i­cally and vis­ually in your movies and TV pro­gram­ming, mak­ing the ex­pe­ri­ence more real­is­tic.

the last 6 feet of the power de­liv­ery sys­tem (the power ca­ble) make a dif­fer­ence in your sys­tem?

A bet­ter way to think about this, is that the power ca­ble that comes out of your wall is ac­tu­ally the first 6 feet of your au­dio or video sys­tem. The sound that reaches your ears is in fact AC power that has been sculpted by your au­dio com­po­nents into mu­si­cal fre­quen­cies. If you feed your sys­tem with un­clean power what you’ll end up with is sound per­for­mance that lacks in many ar­eas. There­fore, feed­ing clean power to your com­po­nents is crit­i­cal and starts with the power cord of your power strip or con­di­tioner.

So how can a Nor­dost power ca­ble im­prove the per­for­mance of your sys­tem? Our homes are filled with RF in­ter­fer­ence which can be eas­ily picked up by in­ad­e­quately de­signed power ca­bles, which in turn in­tro­duces grain and pol­lu­tion, and raises the source im­ped­ance of the AC power. Nor­dost ca­bles are de­signed to avoid these spe­cific is­sues.

At CANADA HiFi we al­ways rec­om­mend con­nect­ing your au­dio or video sys­tem to a ded­i­cated power out­let in your home. This will pro­vide a clean power foun­da­tion for your sys­tem, by en­sur­ing that home ap­pli­ances, lights and other de­vices don’t share the same power cir­cuits and pol­lute the AC that you feed into your sys­tem.

What is bet­ter - a bal­anced (XLR) or un­bal­anced (RCA) con­nec­tion?

There are dif­fer­ent ways of im­ple­ment­ing bal­anced con­nec­tions in au­dio com­po­nents and as a re­sult the bal­anced out­put per­for­mance of one com­po­nent can vary sig­nif­i­cantly com­pared to an­other. Bal­anced con­nec­tions are typ­i­cally used in sound stu­dios that are of­ten elec­tri­cally con­gested en­vi­ron­ments and where long ca­ble runs are re­quired. In home au­dio sys­tems we nor­mally use much shorter ca­bles. If you’re not sure what con­nec­tion to choose, the best thing to do is to let your ears be the judge.

Does the length of a power ca­ble, in­ter­con­nect or speaker ca­ble mat­ter?

Within rea­son ac­cord­ing to Nor­dost, the longer the ca­ble run, the bet­ter. That’s be­cause Nor­dost care­fully con­structs its ca­bles in spe­cific lengths that of­fer op­ti­mal per­for­mance. The op­ti­mal length of each ca­ble is de­fined by how a par­tic­u­lar ca­ble is con­structed, and hence varies by type and model of ca­ble. The ex­act ca­ble lengths in your sys­tem will be dic­tated by the place­ment of your com­po­nents and the size of your lis­ten­ing space.

Does Nor­dost have a trade up pro­gram?

Yes, Nor­dost deal­ers do of­fer a trade up pro­gram across its range of prod­ucts. Please con­tact your lo­cal Nor­dost dealer

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