What’s Next for the IMAX Pri­vate The­atre?


IMAX com­pleted the first IPT in­stal­la­tion to rave reviews in Bev­erly Hills, Cal­i­for­nia in De­cem­ber 2013. Since then, seven more the­atres have been sold; three in Cal­i­for­nia (in ad­di­tion to the orig­i­nal in­stal­la­tion), one in Ari­zona, two in Florida and one in In­dia, to­tal­ing eight in all. And so as not to be like the shoe cob­bler’s chil­dren, IMAX also has plans to in­stall a full IPT at its head­quar­ters fa­cil­i­ties in Mis­sis­sauga.

The sec­ond IPT which is un­der­way will be in­stalled in Bel Air, Cal­i­for­nia by the end of 2014. It will be a 60 seat the­atre us­ing all of the stan­dard IMAX IPT tech­nolo­gies / com­po­nents and a screen size of 32 feet wide by 18 feet high … another “com­fort­able” home the­atre.

The first IPT that was ac­tu­ally sold will be the third to be in­stalled. The home is an 80,000 square foot man­sion on four acres of ocean­side prop­erty in Hills­boro Beach, Florida just north of Fort Laud­erdale and is named “Le Palais Royale”. The house is cur­rently for sale and listed for $139 Mil­lion, the most ex­pen­sive res­i­den­tial real es­tate list­ing in the USA.

Con­struc­tion de­tails for Le Palais Royale are near­ing com­ple­tion and the the­atre is cur­rently in the de­sign stage, with a “work­ing plan” for 17 seats and a screen size of 22.5 feet wide by 13.0 feet high. In­stal­la­tion com­ple­tion for the the­atre is sched­uled for Jan­uary 2015.

The IMAX IPT Team has also re­ceived a num­ber of re­quests for full IPT the­atres in smaller high-rise sit­u­a­tions. So the team is cur­rently work­ing on a de­sign that can be ac­com­mo­dated within in a 12 foot height lim­i­ta­tion, with­out com­pro­mis­ing the IPT stan­dards of per­for­mance. It will uti­lize all of the same IMAX pro­jec­tion and sound tech­nolo­gies but with a smaller screen size of 18 feet wide by 10 feet high, in a room size of 30 feet long by 22.5 feet wide. This smaller the­atre size will ac­com­mo­date 15 peo­ple.

While the strat­egy for the IPT is to look for op­por­tu­ni­ties in mar­kets like Rus­sia, Europe and the Mid­dle East, new con­fig­u­ra­tion op­por­tu­ni­ties are cur­rently be­ing ex­plored for IMAX Pri­vate The­atres in ex­clu­sive multi-dwelling con­do­mini­ums in the USA.

IMAX is also cur­rently in ne­go­ti­a­tions with an in­ter­na­tional yacht man­u­fac­turer to in­stall IPTs in very ex­clu­sive high end yachts.

So it ap­pears that the de­mand for the IMAX Pri­vate The­atre is alive and grow­ing, and over time will be­come a sig­nif­i­cant part of the IMAX port­fo­lio.

Fi­nally, let’s take a look at other ini­tia­tives on the go at IMAX that will im­pact the IPT prod­uct and should be of in­ter­est to home the­atre en­thu­si­asts.

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