Other IMAX Home The­atre Ini­tia­tives

NOVO - - IMAX PRIVATE THEATRE -

IMAX is un­der­tak­ing new lines of business, par­tic­u­larly in the area of in-home the­atre en­ter­tain­ment. In 2013, the company an­nounced two new ini­tia­tives in the area of in-home en­ter­tain­ment, in­clud­ing a joint ven­ture with TCL Mul­ti­me­dia Tech­nol­ogy Hold­ing Limited to de­sign, de­velop, man­u­fac­ture and sell a pre­mium home the­atre sys­tem that is smaller and less ex­pen­sive than the IMAX Pri­vate The­atre. IMAX and TCL ex­pect to launch the new home the­atre sys­tem, which will in­cor­po­rate com­po­nents of IMAX’s pro­jec­tion and sound tech­nol­ogy adapted for a broader home en­vi­ron­ment as well as PRIMA tech­nol­ogy, in China and other se­lect global mar­kets in 2015. In April 2014, IMAX, TCL and Wasu Dig­i­tal TV me­dia group an­nounced a joint-ven­ture part­ner­ship whereby WASU will li­cense and dis­trib­ute IMAX-en­hanced Hol­ly­wood and Chi­nese cur­rent the­atri­cal and other con­tent to the new home the­atre sys­tem.

New IMAX Orig­i­nal Film Fund

In the sec­ond quar­ter of 2014, the company an­nounced the cre­ation of the IMAX Orig­i­nal Film Fund to co-fi­nance a port­fo­lio of 10 orig­i­nal large-for­mat films. The Film Fund, which is in­tended to be cap­i­tal­ized with up to $50 Mil­lion, will fi­nance an on­go­ing sup­ply of orig­i­nal films that IMAX be­lieves will be more ex­cit­ing and com­pelling than tra­di­tional doc­u­men­taries. The ini­tial in­vest­ment in the Film Fund was com­mit­ted to by a third party in the amount of $25 Mil­lion, with the pos­si­bil­ity of con­tribut­ing ad­di­tional funds. IMAX, which will con­trib­ute $9 Mil­lion to the Film Fund over five years, an­tic­i­pates the Film Fund will be self-per­pet­u­at­ing, with a por­tion of box of­fice pro­ceeds rein­vested into the Film Fund to gen­er­ate a con­tin­u­ous, steady flow of high-qual­ity doc­u­men­tary con­tent. Home the­atre en­thu­si­asts al­ways love to see new con­tent for their sys­tems and this fund will help to keep that con­tent flow go­ing. IMAX will be pre­sent­ing more on the Pri­vate The­atre at the 2014 Toronto Audio Video En­ter­tain­ment Show, Oc­to­ber 31 – Novem­ber 2, 2014 (www.TAVEShow. com). We hope to see you there.

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