Or­ganic LED

NOVO - - TV BUYER GUIDE -

Ar­guably the ul­ti­mate in dis­play tech­nol­ogy (un­til we’re all watch- ing con­tent through Ocu­lus VR gog­gles or with holo­grams), OLED tech­nol­ogy is slowly ar­riv­ing on store shelves in­stead of just teas­ing con­sumers with pro­to­types at trade shows. LG has re­cently re­leased a 55” curved 1080p OLED tele­vi­sion for $3,500 USD and while even more ex­pen­sive than its 4K sib­lings, of­fers un­matched pic­ture qual­ity. The $3,500 price tag may seem steep but this is al­ready LG’s 3rd gen­er­a­tion OLED set and it was only a year ago that the first gen­er­a­tion de­buted for a whop­ping $15,000 USD.

OLED achieves its stun­ning pic­ture qual­ity by not re­quir­ing a back­light at all, in­stead pro­duc­ing light it­self di­rectly. Self-il­lu­mi­na­tion means that each in­di­vid­ual OLED pixel can be com­pletely shut off, de­liv­er­ing ab­so­lute black, which is how OLED achieves its in­cred­i­ble pic­ture qual­ity. OLEDs also have a wider colour gamut than LCDs, very wide uni­form view­ing an­gles, and in­cred­i­bly fast re­sponse times (elim­i­nat­ing ghost­ing, mo­tion blur­ring). The one spec­i­fi­ca­tion in which they still lag be­hind LCDs is bright­ness (mea­sured in nits) but like LCDs with their im­prov­ing black lev­els, OLEDs too con­tinue to im­prove their max­i­mum bright­ness.

Up un­til very re­cently, OLED TVs maxed out with the 1080p res­o­lu­tion. If you’ve been hold­ing out for a 4K OLED TV - you’re not alone. It’s been a long time com­ing but LG has fi­nally in­tro­duced the LG EC9800/EG9700 Se­ries which of­fer the full glory of OLED tech­nol­ogy along with the 4K res­o­lu­tion.

In Con­clu­sion

The lat­est high-qual­ity LCD TVs of­fer an in­cred­i­ble pic­ture qual­ity and we ex­pect them to im­prove even fur­ther with each new gen­er­a­tion. There is no ques­tion that LCD tech­nol­ogy will re­main as the dom­i­nant tele­vi­sion tech­nol­ogy for the next few years. At this point in time, the pic­ture qual­ity ad­van­tage of OLED TVs comes at too high of a cost pre­mium for most con­sumers. Man­u­fac­tur­ers such as Sam­sung have in­di­cated that with the dif­fi­culty in man­u­fac­tur­ing OLED pan­els, OLED TVs are still about three to five years away from be­com­ing main­stream.

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