Arguably the ultimate in display technology (until we’re all watch- ing content through Oculus VR goggles or with holograms), OLED technology is slowly arriving on store shelves instead of just teasing consumers with prototypes at trade shows. LG has recently released a 55” curved 1080p OLED television for $3,500 USD and while even more expensive than its 4K siblings, offers unmatched picture quality. The $3,500 price tag may seem steep but this is already LG’s 3rd generation OLED set and it was only a year ago that the first generation debuted for a whopping $15,000 USD.
OLED achieves its stunning picture quality by not requiring a backlight at all, instead producing light itself directly. Self-illumination means that each individual OLED pixel can be completely shut off, delivering absolute black, which is how OLED achieves its incredible picture quality. OLEDs also have a wider colour gamut than LCDs, very wide uniform viewing angles, and incredibly fast response times (eliminating ghosting, motion blurring). The one specification in which they still lag behind LCDs is brightness (measured in nits) but like LCDs with their improving black levels, OLEDs too continue to improve their maximum brightness.
Up until very recently, OLED TVs maxed out with the 1080p resolution. If you’ve been holding out for a 4K OLED TV - you’re not alone. It’s been a long time coming but LG has finally introduced the LG EC9800/EG9700 Series which offer the full glory of OLED technology along with the 4K resolution.
The latest high-quality LCD TVs offer an incredible picture quality and we expect them to improve even further with each new generation. There is no question that LCD technology will remain as the dominant television technology for the next few years. At this point in time, the picture quality advantage of OLED TVs comes at too high of a cost premium for most consumers. Manufacturers such as Samsung have indicated that with the difficulty in manufacturing OLED panels, OLED TVs are still about three to five years away from becoming mainstream.