BEST ETHICAL INITIATIVE OF A MAINSTREAM BUSINESS
FAIRMONT HOTELS AND RESORTS We asked all sorts of ethical business savants who’d they’d nominate in this category, and again and again we heard something that initially surprised us. Turns out Fairmont, the Toronto-based chain of worldwide luxury hotels, is taking the green lead. Besides making sure every piece of paper, coat hanger and bar of soap from every room is reused or recy-
cled, Fairmont Hotels has been retrofitting all its Canadian bathrooms, installing water- conserving shower heads, toilets and tap aerators for well over a decade now. More recently, it has ensured that all organic waste is composted and all golf courses are being accredited as wildlife sanctuaries. Every property competes for annual trips and prizes for being the greenest in the chain. The Lake Louise site even generates its own wind and low-impact hydro energy. And to help other hotels and businesses catch up, Fairmont put out a how-to greening guide with a forward by David Suzuki.