A-TRAK with TORRO TORRO, SMALL­TOWN DJS

NOW Magazine - Mixer - - News - Benjamin Boles

and more at the Hox­ton (69 Bathurst), Novem­ber 7. 9 pm. red­bullthre3style.com.

Mon­treal DJ A-Trak (aka Alain Macklovitch) has a long his­tory with DJ com­pe­ti­tions. He won the 1997 DMC World DJ Cham­pi­onship at the ten­der age of 15, mak­ing him the youngest per­son and the first Canadian to pick up that pres­ti­gious prize.

Af­ter clean­ing up at all the ma­jor con­tests at the time (DMC, Ves­tax, ITF), Macklovitch de­vel­oped a no­ta­tion sys­tem for tran­scrib­ing scratch rou­tines as sheet mu­sic and gave lec­tures on it – all while still only a teen.

In 2004, Kanye West hired him as his per­sonal tour DJ. Not sur­pris­ingly, A-Trak’s ca­reer took off.

Not only was it a ma­jor boost, but the re­la­tion­ship also in­flu­enced West’s own mu­si­cal di­rec­tion. (West hired him for his turntable prow­ess, but Macklovitch also ex­posed the rap­per to elec­tronic acts like Daft Punk.) The in­creased visibility was the per­fect plat­form from which to launch his record la­bel, Fool’s Gold, which has be­come one of the world’s big­gest in­de­pen­dent dance im­prints.

The taste-mak­ing la­bel has been a key force in bridg­ing the elec­tronic and hip-hop worlds and is still a huge force in to­day’s club mu­sic. A song he wrote (Duck Sauce’s Bar­bra Streisand) has even been per­formed on Glee.

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