NOW Magazine - - FRONT PAGE -

There was a time, just a few decades ago, that Yonge Street be­tween Welling­ton and Col­lege was the epi­cen­tre of Toronto sleaze. The ven­er­a­ble Massey Hall on Shuter, the orig­i­nal home of the Toronto Sym­phony Or­ches­tra, gave the area some cul­tural heft and the leg­endary A& A Record­ings and Sam the Record Man were mec­cas for vinyl lovers, but who are we kid­ding? Mas­sage par­lours and strip clubs ruled.

The open­ing of the Ea­ton Cen­tre in 1977 sig­nalled a new era, and since then the area has slowly turned into a hot spot for both high and pop cul­ture. Massey Hall is still go­ing strong. Go to the movies at the mas­sive Yonge- Dun­das Cine­plex, see a stage show at the El­gin/ Win­ter Gar­den or Mirvish the­atres or just bliss out among the foun­tains at Yonge- Dun­das Square.

It’s be­com­ing a de­sir­able neigh­bour­hood in which to live, with more than 700 floors un­der con­struc­tion at var­i­ous condo de­vel­op­ments, the Ea­ton Cen­tre con­tin­ues to evolve – Saks Fifth Av­enue is open­ing this week next to the Bay at Queen – and Ry­er­son Univer­sity has added sparkle with its new glass- walled Stu­dent Learn­ing Cen­tre.

Here’s where you can shop, eat and live on and around this vi­tal strip.

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