East end can­di­dates agree: Lawn signs are best

Orleans Star - - LOCAL NEWS -

to com­mu­ni­cate with vot­ers.

Cum­ber­land ward councillor Rob Jel­lett will be us­ing signs this year, but notes that it is more costly and dif­fi­cult for may­oral can­di­dates to use lawn signs due to the much larger area they have to cover.“For the ward elec­tions it is much eas­ier to cover the smaller area and we have more de­mand for the signs.”

Or­léans councillor Bob Monette will “def­i­nitely” be us­ing them. “I think they are a very im­por­tant tool in com­mu­ni­cat­ing with res­i­dents.”

Monette says the signs are an ef­fec­tive way of know­ing who the neigh­bours are sup­port­ing. “It be­comes a broad range of sup­port – any­body who knows you and any­body who drives by knows who you are sup­port­ing.”

As an in­cum­bent, Monette will be reusing signs from pre­vi­ous cam­paigns. He even has signs dat­ing back to 1984.

Monette’s op­po­nent in this year’s elec­tion, Fred Sher­win, says he is also us­ing“lots and lots of lawn signs. The more the mer­rier!”

Sher­win notes that a seg­ment of vot­ers don’t read news­pa­pers or lis­ten to news ra­dio on a daily ba­sis. “Most peo­ple get their in­for­ma­tion from their neigh­bours and friends,” he says. He cites name recog­ni­tion as the most im­por­tant as­set of lawn signs.

The price of lawn signs can be hefty – at $3 to $5 a sign the cost can add up to thou­sands of dol­lars. And with the in­crease of con­cern sur­round­ing the en­vi­ron­ment, some coun­cil­lors may give up the signs in times to come.

With the surge of so­cial me­dia tools such as Face­book, Twit­ter and other ap­pli­ca­tions, many can­di­dates are try­ing to strike a bal­ance be­tween the new and the old.

Cum­ber­land ward can­di­date Stephen Blais will be us­ing lawn signs, brochures and door to door vis­its as well as the on­line tools.

“It re­ally comes down to the grass­roots of what an elec­tion cam­paign is about,”Blais says. “Any­one can put a sign on a street corner but this demon­strates there is per­sonal sup­port.”

Bea­con Hill-Cyrville ward councillor Michel Belle­mare is also bal­anc­ing tra­di­tions with new tech­nolo­gies.“So­cial me­dia and these other meth­ods are great; they com­pli­ment more tra­di­tional means of com­mu­ni­ca­tions.” Belle­mare said “We might see some be­come more im­por­tant than oth­ers but it is early days when it comes to so­cial net­work­ing tools. For now we’re us­ing the full menu.”

Case in point: the new and old con­verges on Tim Tier­ney’s web­site, where the Bea­con-Hill Cyrville can­di­date pro­vides a link on his home­page to request a lawn sign.

It seems as though the signs are here to stay.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.