Ad Man - Tom Meg­gin­son

Ottawa Business Journal - Ottawa at Home - - LIVING PROFILE -

Creative Di­rec­tor at Acart Com­mu­ni­ca­tions How did you get started in ad­ver­tis­ing? Af­ter fail­ing to break into hon­est travel or en­ter­tain­ment writ­ing, I an­swered an ad for copy­writ­ers at an Ottawa ad­ver­tis­ing agency. Within five years I was a creative di­rec­tor. What is an ad­ver­tis­ing slo­gan that has stuck with you for a long, long time? “You got it, Pon­tiac!” It ac­tu­ally be­came part of our jar­gon in the play­ground when I was a kid. Where do you do your best work? Any­where I can get to­gether with my best col­leagues. I pre­fer to do it at a pub, but a quiet cor­ner of the agency will do. Solo writ­ing I do in my head while walk­ing to and from work; I usu­ally ar­rive with my best ideas be­hind me. What are the chal­lenges the ad­ver­tis­ing world faces th­ese days? Chang­ing me­dia be­hav­ior. While it’s killing some tra­di­tional ad-men, I think this is a great time to be in the busi­ness. It’s like when ra­dio and TV were still in­no­va­tive me­dia – back in the ‘50s. It ush­ered in a golden age for our in­dus­try. What lo­cal tourist at­trac­tion would you most like the op­por­tu­nity to pro­mote and what would your slo­gan for it be? We did a cam­paign for The By­town Mu­seum. It was part of a pro-bono creative strat­egy plan. It’s all about po­si­tion­ing the mu­seum as the start­ing point for un­der­stand­ing Ottawa’s lo­cal his­tory and cul­ture. The slo­gan: It’sWhereOt­tawaBe­gins.

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