Ad Man - Tom Megginson
Creative Director at Acart Communications How did you get started in advertising? After failing to break into honest travel or entertainment writing, I answered an ad for copywriters at an Ottawa advertising agency. Within five years I was a creative director. What is an advertising slogan that has stuck with you for a long, long time? “You got it, Pontiac!” It actually became part of our jargon in the playground when I was a kid. Where do you do your best work? Anywhere I can get together with my best colleagues. I prefer to do it at a pub, but a quiet corner of the agency will do. Solo writing I do in my head while walking to and from work; I usually arrive with my best ideas behind me. What are the challenges the advertising world faces these days? Changing media behavior. While it’s killing some traditional ad-men, I think this is a great time to be in the business. It’s like when radio and TV were still innovative media – back in the ‘50s. It ushered in a golden age for our industry. What local tourist attraction would you most like the opportunity to promote and what would your slogan for it be? We did a campaign for The Bytown Museum. It was part of a pro-bono creative strategy plan. It’s all about positioning the museum as the starting point for understanding Ottawa’s local history and culture. The slogan: It’sWhereOttawaBegins.