Ad Man - Todd Mar­cotte

Ottawa Business Journal - Ottawa at Home - - LIVING PROFILE -

Pres­i­dent of Elec­tric Me­di­a­land How did you get started in ad­ver­tis­ing? I was a mem­ber of the Hud­son's Bay in-house creative team. When The Bay closed down its re­gional teams, my creative part­ner Edgar Edels and I made an of­fer on all the stu­dio equip­ment and overnight we launched Edels Mar­cotte Ad­ver­tis­ing. The rest is his­tory. What is an ad­ver­tis­ing slo­gan that has stuck with you for a long, long time? Great slo­gans stick around seem­ingly for­ever be­cause they have a mag­netism and rhythm that make for easy re­call. A crazy men's cologne tele­vi­sion ad, which I loved as a kid, is a shin­ing ex­am­ple of some­thing that worked then but would be a hor­rific fail­ure now – “Hai Karate: Be care­ful how you use it!” Where do you do your best work? In a funky space sur­rounded by smart, creative peo­ple with some­thing to say and en­ergy to burn. What are the chal­lenges the ad­ver­tis­ing world faces th­ese days? How com­pa­nies and peo­ple con­nect with one an­other has dra­mat­i­cally changed. Con­sumers have much con­trol and plenty of in­for­ma­tion. They are over-ser­viced in al­most ev­ery cat­e­gory imag­in­able. What lo­cal tourist at­trac­tion would you most like the op­por­tu­nity to pro­mote and what would your slo­gan for it be? Chateau Lafayette. It’s the old­est Ale House in our city, and has a su­per rich his­tory that should be told. The slo­gan: Serv­ingquartss­ince1849.

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