Ad Man - Todd Marcotte
President of Electric Medialand How did you get started in advertising? I was a member of the Hudson's Bay in-house creative team. When The Bay closed down its regional teams, my creative partner Edgar Edels and I made an offer on all the studio equipment and overnight we launched Edels Marcotte Advertising. The rest is history. What is an advertising slogan that has stuck with you for a long, long time? Great slogans stick around seemingly forever because they have a magnetism and rhythm that make for easy recall. A crazy men's cologne television ad, which I loved as a kid, is a shining example of something that worked then but would be a horrific failure now – “Hai Karate: Be careful how you use it!” Where do you do your best work? In a funky space surrounded by smart, creative people with something to say and energy to burn. What are the challenges the advertising world faces these days? How companies and people connect with one another has dramatically changed. Consumers have much control and plenty of information. They are over-serviced in almost every category imaginable. What local tourist attraction would you most like the opportunity to promote and what would your slogan for it be? Chateau Lafayette. It’s the oldest Ale House in our city, and has a super rich history that should be told. The slogan: Servingquartssince1849.