Ad Man - Gor­don McMil­lan

Ottawa Business Journal - Ottawa at Home - - LIVING PROFILE -

Pres­i­dent of McMil­lan How did you get started in ad­ver­tis­ing? When my daugh­ter was in Grade One, she told me her friend Zoe's dad was looking for writ­ers. He was a creative di­rec­tor at a lo­cal ad agency. I called him up and started free­lanc­ing the next week. My whole ca­reer is my daugh­ter's fault. What is an ad­ver­tis­ing slo­gan that has stuck with you for a long, long time? “Plop plop. Fizz fizz. Oh what a re­lief it is.” Where do you do your best work? In groups; I suck at work­ing on my own. Sur­round me with tal­ented strate­gists, writ­ers, de­sign­ers, and I like to hu­mour my­self that I can help steer the ship to­wards some­thing in­ter­est­ing. What are the chal­lenges the ad­ver­tis­ing world faces th­ese days? There are no chal­lenges; it's just plain ex­cit­ing. The In­ter­net has re­moved geo­graph­i­cal bar­ri­ers to work­ing with global com­pa­nies and its added new ways to talk to con­sumers. We love it! What lo­cal tourist at­trac­tion would you most like the op­por­tu­nity to pro­mote and what would your slo­gan for it be? We've gone river-raft­ing up the Ottawa River a cou­ple of times. On one rapid, three of us got flipped out of the boat – smashed noses, a lit­tle su­per­fi­cial bleed­ing – very cool. I don't think many peo­ple think of Ottawa as hav­ing this amaz­ingly wild river. The slo­gan: Ride­theRiver.Sur­vive­totell­thetale.Re­peat.

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